MDJ POWER 25 FINDS STEVE JOBS, ADAM ENGST MOST INFLUENTIAL MACINTOSH PEOPLE

Inaugural Power and Influence List Tracks Mac Industry

EL RENO, OK -- MDJ, the Daily Journal for Serious Macintosh Users,
relaunched on Monday, July 17, with the inaugural "MDJ Power 25." The
list, compiled through extensive surveys with Macintosh industry insiders
(including journalists, development executives, programmers, and Apple
Computer insiders), is the Mac industry's first serious attempt to track
not only who has power and influence, but also to rank individuals as they
are perceived by insiders in a position to know.

"The MDJ Power 25 is a first step to a more serious evaluation of how the
Macintosh community operates," said MDJ publisher Matt Deatherage. "As a
separate subculture within the world of technology, the Macintosh
community is unique and somewhat insular. Outsiders who try to assess how
the community works may not graps the dynamics, so we asked the insiders
who they think wields power. The results are quite illuminating."

Apple Computer iCEO Steve Jobs tops the first MDJ Power 25 by a wide
margin. The second position goes to Macintosh newsletter publisher and
author Adam C. Engst, whose free e-zine TidBITS reaches 75,000 people each
week. The list includes Apple executives, journalists, programmers, and
even some relatively unknown engineers who influence the way the Macintosh
evolves far more than many people may realize.

The complete MDJ Power 25:

1. Steve Jobs (iCEO, Apple Computer)
2. Adam C. Engst (author; publisher, TidBITS)
3. Avie Tevanian (Senior VP of SW Engineering, Apple Computer)
4. Bill Gates (Chairman and Chief Software Architect, Microsoft)
5. Ric Ford (Editor-in-chief, MacInTouch [Web site])
6. Jonathan Ive (VP of design, Apple Computer; led iMac design)
7. Leonard Rosenthol (programmer, Digital Applications)
8. Sean Parent (lead engineer, Photoshop team, Adobe Systems)
9. John Warnock (CEO, Adobe Systems)
10. Tim Holmes (Mac OS Technology Manager, Apple Computer)
11. Fred Anderson (Chief Financial Officer, Apple Computer)
12. David Pogue (author; editor of "Missing Manual" book series)
13. Phil Schiller (VP, worldwide product marketing, Apple Computer)
14. Andy Ihnatko (columnist and pundit)
15. Steve Kiene (CEO, MindVision)
16. Ted Landau (MacFixIt director of content, TechTracker.com)
17. Neil Ticktin (CEO, Xplain; publisher, MacTech Magazine)
18. Colin Crawford (CEO, Mac Publishing, LLC)
19. Quinn "The Eskimo!" (developer support engineer, Apple Computer)
20. Rich Siegel (CEO, Bare Bones Software)
21. Bob LeVitus (author; columnist, MacCentral and Houston Chronicle)
22. Jim Luther (system software engineer, Apple Computer)
23. (tie) David Wright (Mac OS X Technology Partnership Manager)
(tie) Tom Weyer (Networking Technology Partnership Manager)
(both of Apple Computer)
25. Jonathan Kahn (CEO, Aladdin Holdings, Aladdin Systems)

The MDJ Power 25 relaunches MDJ, the Daily Journal for Serious Macintosh
Users. Published weekdays by GCSF, Incorporated, MDJ was originally
published to critical acclaim and worldwide support in 1996 and 1997. Since
1997, GCSF has published MWJ, a weekly newsletter offering the same
advertising-free news, analysis, and spin control upon which well-placed
Macintosh industry veterans have come to rely.

MDJ 2000.07.17 features full discussion of each listed person in the MDJ
Power 25, along with "honorable mention" and "missing in action"
discusssions of those who did not make the list. The fully annotated list
will also appear in this weekend's issue of MWJ, and in August's inaugural
issue of MMJ, a Monthly Journal for Serious Macintosh Users.

About GCSF, Incorporated and MacJournals

GCSF, Incorporated publishes high-quality, advertising-free Macintosh news,
opinion, analysis, and investigations. MacJournals from GCSF include the
recently relaunched daily "MDJ," the weekly "MWJ," and the upcoming monthly
"MMJ." MacJournals subscribers include managers of large Macintosh
installations, top-tier Mac OS developers, journalists on several
continents, and others who need high-quality information on a regular
basis. Subscription information, including free trial subscriptions to each
MacJournal, are available on the MacJournals Web site at
(http://www.macjournals.com).

Matt Deatherage (mattd@macjournals.com)
GCSF, Incorporated (http://www.macjournals.com)