QuickTime 3 Hits the Million Mark

WWDC, SAN JOSE, California--May 11, 1998--Apple Computer, Inc. today
announced that, since its March 30 introduction, over one million Macintosh
and Windows users are now using QuickTime 3 or QuickTime 3 Pro. Windows
users accounted for more than two thirds of the total QuickTime downloads
from Apple's website (www.apple.com/quicktime), demonstrating QuickTime's
unique multi-platform appeal for capturing, editing and playing back a wide
variety of digital video and audio content.

"With over one million new users, QuickTime 3's huge success is
establishing the technology as the industry standard for digital video,"
said Avie Tevanian, senior vice president of Software Engineering at Apple.
"Both Macintosh and Windows customers are recognizing that if you want to
easily view or edit high quality video on your computer--from home videos
to blockbuster interactive software titles--QuickTime 3 Pro is a
must-have."

"QuickTime 3 has become the de facto standard for new media creation and
dissemination because it is multi-platform, leverages the best file
compression technology available and is easy-to-use," said Craig Cline,
senior analyst at Seybold Publications. "The fact that more than 80 percent
of all media has been created, managed or streamed with QuickTime
demonstrates Apple's leadership in this market."

QuickTime: The Standard for Digital Video and New Media Publishing First
released in 1991, QuickTime is the standard for digital media creation and
publishing. Its latest release, QuickTime 3, combines advanced digital
video streaming technologies with major breakthroughs in ease-of-use.

QuickTime is the only digital media technology platform capable of
integrating 3D animation, real-time special effects, virtual reality and
streaming video and audio across all major personal computer platforms.
QuickTime currently supports over 35 popular media file formats, including
most major video, still image, audio, animation and MIDI formats. QuickTime
is the winner of numerous industry awards and QuickTime's file format has
been chosen as the starting point for the International Organisation for
Standardisation (ISO) MPEG-4 Intermedia specification.

QuickTime 3
A free version of QuickTime 3 is available for download at
www.apple.com/quicktime/. For just $29.99, users can then purchase a
special code that will open the advanced capabilities of QuickTime 3 Pro
from www.apple.com/quicktime/, or by calling 888-295-0648 toll-free from
the U.S. and Canada. Volume account purchases can be made by calling
800-747-7483 toll-free from the U.S., or 800-263-3394 toll-free from
Canada. Apple expects localized language versions of QuickTime 3 to be
available soon for download.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission-to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in 140
countries around the world.

Press Contacts:
Kelli Kaufman
NRW for Apple Computer, Inc.
(650) 827-7041
email: kelli@nrwpr.com

Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com