QuickTime 3 and QuickTime 3 Pro Available Now

Major New Release Delivers Next Generation Digital Video and Audio for
Consumers and Media Professionals

CUPERTINO, California--March 30, 1998--Apple Computer, Inc. today announced
the availability of QuickTime 3, Apple's industry-leading multimedia
software that allows consumers and media professionals to capture, edit and
playback a wide variety of digital video and audio content. Macintosh and
Windows users can download a free version of QuickTime 3 from
http://www.apple.com/quicktime. The advanced capabilities of QuickTime 3
Pro are available to users for just U.S. $29.99.

"If you want to easily view or edit high quality video on your computer,
QuickTime 3 Pro is a must-have," said Avie Tevanian, Apple's senior vice
president software engineering. "For consumers, digital video artists,
software developers and webmasters, QuickTime 3 is the ultimate software
for creating and publishing digital content--from home videos to
blockbuster interactive software titles. Also, with new compression
technologies and file play back capabilities, QuickTime is required
software for any serious Internet user."

Available for Mac OS, Windows 95 and Windows NT, this latest version of
QuickTime significantly advances its video and audio capabilities.
QuickTime 3 includes new compression technology from Sorenson Vision Inc,
QDesign Corporation and QUALCOMM, virtual reality integration and support
for over 150 video effects and transitions approved by the Society of
Motion Picture & Television Engineers (SMPTE). Roland Corporation's Sound
Canvas sound set is also included, providing over 200 MIDI-compatible
sounds and instruments.

In total QuickTime 3 can play back of over 30 different audio and video
file formats and offers real-time streaming of digital content over the
Internet, allowing web surfers to view QuickTime movies from any web
server, without long download delays. The technology's streaming and file
playback capabilities, coupled with the integration of market-leading
compression technology, make QuickTime 3 a stand out application for
viewing multimedia content on the Internet.

QuickTime 3 contains underlying multimedia system software, an Internet
plug-in and two applications for viewing digital content--MoviePlayer and
PictureViewer.

Advantages of QuickTime 3 Pro
QuickTime 3 Pro builds on the capabilities of QuickTime 3 by delivering
enhanced playback options as well as new authoring features for Windows and
Macintosh users. These include: - Full screen video playback; - Digital
video and audio editing capabilities with cut and paste; - Ability to save
digital still images in a wide variety of formats including JPEG, BMP,
Photoshop and PICT; - Ability to save audio and video files from the
Internet to personal computers; - Preparation and compression of content
for streaming delivery from any web server.

QuickTime: The Standard for Digital Video and New Media Publishing
First released in 1991, QuickTime is the standard for digital media
creation and publishing. Its latest release, QuickTime 3, combines advanced
digital video streaming technologies with major breakthroughs in
ease-of-use.

QuickTime is the only digital media technology platform capable of
integrating 3D animation, real-time special effects, virtual reality, and
streaming video and audio across all major personal computer platforms.
QuickTime currently supports over 35 popular media file formats, including
most major video, still image, audio, animation, and MIDI formats.
QuickTime is the winner of numerous industry awards and QuickTime's file
format has been chosen as the starting point for The International
Organisation for Standardisation (ISO) MPEG-4 Intermedia Format.

Pricing and Availability
QuickTime 3 is available immediately for download at
http://www.apple.com/quicktime/. For just $29.99, users can then purchase a
special code from the website that will open the advanced capabilities of
QuickTime 3 Pro. Apple expects localized language versions of QuickTime 3
to be available for download in spring 1998.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Cate Schley
Niehaus Ryan Wong for Apple Computer, Inc.
(650) 827-7084
email: cate@nrgpr.com

Russell Brady
Apple Computer, Inc.
(408) 974-6877
email: brady2@apple.com