Developer Central Pavilion Returns to Macworld Boston

Apple Computer, MacTech Showcase Products and Services for Developers

Cupertino, CA--July 26, 1996--Apple Computer, Inc. today announced its
plans to showcase the latest technologies, tools, support, and
information for
developers at Macworld Boston, Aug, 7-10, 1996. Co-sponsored by Apple
and
MacTech Magazine, the Developer Central Pavilion is designed to provide
convenient access to information on the latest developer products and
services
for Apple Macintosh and Newton platform development.

"Developer Central is a dynamic environment where developers can come
for the
latest information on developing for the Macintosh and Newton platforms
," said
Heidi Roizen, vice president, Apple Developer Relations. "We reached
20,000
Macworld attendees at our expanded Developer Central in San Francisco
last
January. In Boston, we'll build on this momentum by demonstrating our
growing
portfolio of tools and support programs, and by fostering education and
collaboration among tools vendors and application developers."

At Developer Central, developers of all experience levels can find the
tools
and information they need to create corporate and commercial
applications, as
well as multimedia titles and custom solutions:

Each day, the pavilion will feature a full program of technical seminars
at its two theaters. The Overview Theater will provide more than 45
updates to
the latest technologies, products, and business opportunities targeted
specifically to developers. These 20-minute introductions will include
information on the latest Apple technologies, such as, Mac OS 8,
QuickTime VR
and other interactive media tools, core tool technologies, such as C++,
and
late-breaking news on client/server computing and internet-related
tools.
Presentations will include technology updates from Apple, Power
Computing and
Radius.

The Seminar Theater will feature 90-minute tutorials, covering topics
such as
transition to Mac OS 8, introduction to component development,
developing
games using Sprockets, utilizing Acrobat 3.0 APIs, Introduction to
Powerbuilder Enterprise and Introduction to ADA95. All seminars will be
offered free of charge as a courtesy to Macworld attendees.

Within its 6,000 square feet of exhibit space, Developer Central will
showcase
more than 70 developer product and service providers in individual
booths.
Attendees will be able to speak with representatives from Adobe Systems,
Aladdin Systems, Inc., Bare Bones, Bowers, Casady & Greene, Developer
Depot,
Digital Technology, Digitool Inc., Guideworks LLC, JYACC, Lotus, Mac
Tech
Magazine, Main Event, Mind Vision Software, Motorola, Novell, Oracle,
Pictorius, Powersoft, Radius, Release Software, SAS Institute,
Scientific
Placement, Symantec, Tenon Intersytems, and other leading developer
product
vendors.

Dozens of tools and information products will be available for
cash-and-carry
purchases from the pavilion's Apple Developer Catalog Store and
Developer
Depot booths. Many products will be discounted substantially. Apple
Developer
Catalog Store is Apple's source for developer tools.

Representatives from Apple's Developer Relations (ADR) organization will
be
on hand at the pavilion to discuss Apple's support programs and to
provide a
one-stop, single source for ADR information and services. These include
developer programs; Developer University courses featuring online
training;
new books and electronic publishing from Apple Press, including the
latest
addition: MacOS 8 Revealed; Apple Developer Catalog Store selling a
large
selection of developer tools and other resources; and information about
Developer World , Apple's newly revamped web site
(http://www.devworld.apple.com).
A "Virtual Developer Central " CD ROM will be distributed to attendees
who
register at the booth. The CD ROM is a collection of detailed product
and
technical materials from participating companies including many product
demos.

The Developer Central Pavilion will be located at the Boston Bayside
Expo
Center, Hall D, Booth 3408. Pavilion hours are 10 a.m. to 6 p.m. on
Wednesday,
Thursday and Friday, and from 10 a.m. to 4 p.m. on Saturday. Cost of
admission
to Macworld exhibits, which includes admission to Developer Central, is
U.S.
$40. For additional information about Macworld Expo Boston, individuals
should
contact Mitch Hall Associates at 1-800-645-EXPO or visit the website at
(http://www.mha.com/macworldexpo).

More information about Developer Central website can be located through
the
Apple Developer page at: (http://www.dev.info.apple.com/).

Apple Computer, Inc., a recognized innovator in the information industry
and
leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets
solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in
more than
140 countries.

Press Contact:
Angie Rodriguez
Apple Computer, Inc.
(408) 862-0030
email: angie.r@appleink.apple.com

Janet McCarthy
Apple Computer, Inc.
(408)974-4635
email: jem1@applelink.apple.com

Apple Computer's home page on the World Wide Web: http://www.apple.com.

Apple, the Apple logo, and Macintosh are registered trademarks of Apple
Computer, Inc. Developer Central, Virtual Developer Central, MacTech and
DevDepot are trademarks of Xplain Corporation. All other brand
names
mentioned are registered trademarks or trademarks of their respective
holders,
and are hereby acknowledged.