FOR IMMEDIATE RELEASE

Press Contact:
Bill Doerrfeld, President
Blue World Communications, Inc.
(206) 313-1051
bill@blueworld.com

MailArchiver Makes Email Searching and Filing Easier - Even on the Web

ISSAQUAH, WA - November 22, 1996 - Blue World Communications, Inc. today
officially announced the recent release of MailArchiver, the new mass email
management solution. MailArchiver automatically archives email into a
Claris FileMaker Pro database for quick retrieval and permanent storage.

MailArchiver works with email saved to disk from applications such as
Claris Emailer, Qualcomm's Eudora, Quarterdeck's ListSTAR, the Apple
Internet Mail Server, and any other program that saves mail to disk in the
RFC 822 format.

The MailArchiver software quickly and easily archives all email stored in
designated folders on a Macintosh computer, or on folders over a Local Area
Network. Multiple source folders may be selected, any of which can be
routed to individual FileMaker Pro databases (based upon a supplied
template).

MailArchiver is very easy to configure. Users simply launch the program,
select a source folder, enter the name of the target database where
messages should go, set the frequency, and click the "save" button.

Archiving is fully automatic. Once the email folder locations and archive
databases are linked, MailArchiver works transparently in the background,
archiving email as often as desired.

MailArchiver provides attractive templates for managing email. Users can
easily search, sort, delete, and tag email. Built-in scripts allow sorting
by message thread, making it easy to track related messages.

What's more, users can provide searchable archives of their email using
MailArchiver and the freely distributed Lasso Lite. A template is already
provided for getting searchable archives on the Web instantaneously.

Key benefits of archiving email with MailArchiver include the following:

- Rapid searching on thousands of pieces of email facilitates quick
retrieval of important correspondence

- Ideal creating searchable archives of email discussion forums

- Enable multiple users in a workgroup to access public email in a shared
network database. For example, with MailArchiver, one can centralize all
email designated for a particular email address (i.e.
sales@your_company.com or support@your_company.com) and make it available
to multiple users in designated departments

- Web-enable email to permit multi-platform workgroup access from anywhere
on the World Wide Web

- Dramatically reduce the amount of disk space required to store email

- Link email databases together with other databases for better information
management

Users are encouraged to download a free run-limited demo copy of
MailArchiver and enjoy the immediate benefits of simplified, organized
email management.

The demo can be downloaded at http://www.blueworld.com/mailarchiver/.

For purchase information, contact sales@blueworld.com or visit the
MailArchiver website at http://www.blueworld.com/mailarchiver/.
MailArchiver is available direct from Blue World Communications, Inc. as an
electronically distributed version costing $79. MailArchiver will soon be
available through resellers worldwide as a full shrink-wrapped product at a
suggested retail price of $119.

Blue World Communications, Inc.: "Bringing Business to the Internet"

Blue World Communications, Inc.'s mission is "Bringing Business to the
Internet" (tm). Blue World Communications provides a wide range of Internet
products and services including Internet product development, custom
programming, Website design, development and hosting, email listserver
hosting and maintenance and creative services.

Blue World's flagship Internet product, Lasso, is gaining wide acceptance
since it's release in October, 1996. Lasso is recognized as the performance
leader in tying a FileMaker Pro database to the Web. Blue World's first
commercial Internet product, MacSite Searcher allows indexing and searching
of text on one's Mac-served Website using FileMaker Pro and Userland's
Frontier.

Blue World Communications is committed to further developing easy-to-use
Internet tools which utilize FileMaker Pro.

To order Blue World Communications products, call 1-206-313-1051;
email sales@blueworld.com; or visit the Blue World Communications website
at http://www.blueworld.com/.

Please direct inquiries to Bill Doerrfeld at (206) 313-1051, or through
email at bill@blueworld.com.

MailArchiver, Lasso Lite, and Blue World Communications are trademarks of
Blue World Communications, Inc. Claris, Emailer, and FileMaker Pro are
trademarks of Claris Corporation, registered in the U.S. and other
countries. Eudora is a trademark of Qualcomm, Inc. ListSTAR is a trademark
of Quarterdeck. Apple Internet Mail Server is a trademark of Apple
Computer. Other product and corporate names are the property of their
respective holders.

Bill Doerrfeld
Blue World Communications, Inc.
bill@blueworld.com

Tie your FileMaker Pro database to the Web with Lasso
http://www.blueworld.com/lasso/