Macromedia Ships Dreamweaver
Macromedia and Project Cool Launch Web Site Design Contest

New York, N.Y. - December 8, 1997 - Macromedia, Inc. (NASDAQ: MACR), today
announced that Dreamweaver, the first visual Web authoring tool created
for Web development professionals is now shipping for Windows and
Macintosh. With Dreamweaver, Web professionals experience the power and
productivity of a visual tool with the control and flexibility of an HTML
text editor. Dreamweaver is also the first HTML editor with in-depth
support for cross-browser dynamic HTML. Since the Dreamweaver beta was
released in October, over 80,000 downloads have been recorded from the
Dreamweaver Web site, www.dreamweaver.com. To celebrate the shipping of
Dreamweaver, Macromedia and Project Cool have launched the Dreamweaver Web
site design contest.

Top Web design firms such as Digital Planet and Box Top Interactive have
already incorporated Dreamweaver into their day-to-day production schedule
while several sites including HotWired, Merrill Lynch and Discovery Channel
Online started using Dreamweaver to redesign their Web sites, examples of
which are currently available at www.dreamweaver.com.

"Dreamweaver has some of the most powerful features we've seen in a Web
design tool," states Kurt Kochman, vice president of production at Box Top
Interactive, an award winning Web design firm based in Los Angeles. "It
offers significant advantages over working in text editors, while still
giving us complete control over the HTML source code. Designers can now
spend more time being creative and less time thinking about HTML."

Many Internet professionals have rejected the current generation of visual
HTML editors-preferring to stay with text editors-because these tools make
significant changes to imported HTML. The Dreamweaver engineering team
built the product on a foundation that preserves the integrity of original
HTML source. The underlying Roundtrip HTML technology allows developers to
switch back and forth between their current HTML source editor and
Dreamweaver without fear of changes to their original HTML. Macromedia,
Project Cool Launch Dreamweaver Contest To celebrate Dreamweaver's launch,
Macromedia and Project Cool today announced a Web site design contest to
showcase the creative and design capabilities of Web developers using
Dreamweaver. The contest, which starts today at Fall Internet World, is
focused around the themes of El Nio and the Year 2000. Awards will be
presented for Best Web Site Design and Best Web Site Makeover using dynamic
HTML.

Entries for the contest will be accepted from December 8, 1997 through
February 28, 1998 at www.projectcool.com/dreamweaver with winners announced
at Spring Internet World on March 12, 1998. Winners in each category will
receive roundtrip airfare anywhere in the world* in recognition of
Dreamweaver's underlying Roundtrip HTML technology.

The contest will be judged by leaders in the Web community, including:
Roger Black, president of Interactive Bureau; Glenn Davis, co-founder and
CTO of Project Cool, Inc.; Ted Greenwald, editor-in-chief of InterActivity;
Kevin Lynch, vice president of Internet authoring at Macromedia; Brandee
Selck, senior interface designer at LVL Interactive; Dan Shafer,
editor-at-large of CNET's BUILDER.COM site for Web Builders; David Siegel,
author of Creating Killer Web Sites; Jeffrey Veen, interface director at
Wired Digital and author of HotWired Style; and Lynda Weinman, author of
Designing Web Graphics.2.

Dreamweaver Ships with BBEdit, HomeSite
Dreamweaver is shipping with full versions of both Bare Bones Software's
BBEdit 4.5 for the Macintosh and Allaire's HomeSite 3.0 for Windows 95, the
leading HTML text editors for Macintosh and Windows, respectively. Both
versions of BBEdit and HomeSite feature special enhancements that create a
mutually beneficial working environment with Dreamweaver.

Pricing and Availability
In North America, Dreamweaver for Windows 95/NT, or Macintosh Power PC is
available for an estimated street price of US $499, but will be offered for
an estimated street price of US $299 until February 28, 1998. Interested
parties outside North America should contact their local Macromedia
distributor for pricing and availability. Dreamweaver is available for
purchase online through Macromedia at www.dreamweaver.com and through
traditional software distribution channels, retail dealers and mail order.
For the name of a Macromedia authorized reseller in your area, call (800)
326-2128 or visit www.macromedia.com.

About Project Cool
With over two million page views a month, Project Cool, Inc.
http://www.projectcool.com is one of the most successful educational
resource centers for Web builders. It provides original, easy-to-understand
tutorials, immersive examples, and peer-to-peer assistance to Web
developers, as well as commentary on industry issues. Project Cool's
objective is to provide a place where Web builders can learn and grow, be
inspired by great examples, and interact with others who are also building
for the Web.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.