NEW YORK, NY - October 13, 1997 - In a move to provide the best Web
experience for internet users, MacDirectory announced that its Web site
(http://www.macdirectory.com), the first Macintosh search engine, has been
incorporated into the newly-introduced Mac OS 8.
MacDirectory provides users the latest Mac OS hardware and software
information (searchable databases), job opportunities, up-to-date news,
reviews, services (worldwide searchable database), free software downloads,
links to Apple-related Web sites and more.
According to Adam Fingerman, Mac OS Internet Product Manager at Apple
Computer, Inc., "One of our goals for Mac OS 8 was to include the best
Internet software and leading information services available so that
getting on-line is quick, easy and an enjoyable experience. We provide a
default set of bookmarks to some of the best web sites on the Internet,
such as the MacDirectory web site, because of the high quality content it
provides to Mac OS users."
With more than 1 million copies of Mac OS 8 sold to date, MacDirectory has
substantially increased its market share, traffic, and brand awareness.
According to Jay Arcos, MacDirectory Online Director, "Apple has attracted
millions of users to experience Mac OS 8's powerful Internet capabilities.
MacDirectory is committed to provide the support and services for these
users."
MacDirectory has experienced a substantial increase of traffic by over 22%
since the inclusion of MacDirectory in Mac OS 8. "With this latest
development we have been able to further position ourselves as the leading
content provider for Macintosh information," added Arcos.
The MacDirectory default bookmark has been included in both Internet
Explorer and Netscape Navigator. Upon accessing the Internet through Mac OS
8, Apple users are provided with a support and information folder
containing MacDirectory's bookmark. To visit MacDirectory web site go to:
http://www.macdirectory.com
About MacDirectory
MacDirectory is one of the web's most popular Macintosh sites. MacDirectory
offers searchable practical information on all aspects of Macintosh tools,
and comes in both web and print editions. Headquartered in the American
Computer and Technology Corp., New York, NY, MacDirectory is committed to
providing high-quality content to Macintosh users worldwide.
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For more information:
MacDirectory PR Manager
Jeff Freimauer
mailto:jeff@macdirectory.com
