[MD1] FY1997 Mac Installed Base and User Statistics
TweetFollow Us on Twitter

[MD1] FY1997 Mac Installed Base and User Statistics

This is a resend which corrects a slight error we made in the previous
version -- a slip of the mouse which edited out one digit in one of the
tables. Sorry for the confusion.

MacDev-1

------------------------

A recent analysis of the worldwide Macintosh installed base and the
Macintosh user base for fiscal year 1997 (ending September 30), revealed a
number of interesting highlights, including the following:

* 27.6 million Macintosh computers have been shipped worldwide since 1984.

* 79 percent of all Macintosh computers shipped are still in use. (That's
21.8 million active Macintosh computers.)

* There are an average of 3.2 users per active installed Macintosh, which
means there are 69.3 million Macintosh users worldwide.

(http://devworld.apple.com/stats.html) text copied here:

------------------------

FY1997 Macintosh Installed Base and User Statistics

"How many Macintosh computers have been sold? How many people use Macintosh
today? Where are they, and what do they use the Macintosh for?"

Apple Computer, Inc. believes that, as a valued Macintosh developer,
customer, or potential customer, you deserve to know the answers to these
and similar questions. This page contains the best information Apple has,
and we are sharing it with you to convince you--the customer--that the
Macintosh platform is alive and quite healthy, and you--the developer--that
the Macintosh platform deserves serious consideration for your development
efforts.

The data below is taken directly from Apple's Market Tracking Model, which
Apple uses internally in making its business decisions. The Market Tracking
Model is derived from various data sources, including numerous primary
end-user surveys, secondary research, Apple-internal data, industry
statistics, the Apple Customer Database, and customer demographics. The
data on this page is taken from the FY1997 Market Tracking Model, which
measures the Macintosh installed base as of September 30, 1997.

Highlights

The detailed data is given below. However, always keep in mind the
following points, which summarize what Apple knows about its Macintosh
customers and installed base:

27.6 million Apple Macintosh computers have been shipped worldwide since
1984. 79% of all Apple Macintosh computers shipped are still active in the
installed base (21.8 million Macintosh computers in use today). There are
an average of 3.2 users per Apple Macintosh computer in use today, which
computes to approximately 69.3 million Macintosh users worldwide.

Cumulative Macintosh Shipments
From the introduction of the Macintosh in 1984 through FY97 year end, Apple
has shipped 27,608,442 Macintosh computers worldwide.

TOTAL UNITS SHIPPED, BY REGION
USA EUROPE PACIFIC* WORLDWIDE
Total Units 15,324,200 6,163,386 6,120,857 27,608,442

*Japan, Canada, Latin America, Australia, Asia Pacific

Active Installed Base
As of the end of fiscal year 1997, Apple estimates the installed base of
Apple Macintosh computers currently in use to be about 21,800,000 Macintosh
computers, accounting for almost 80% of all Macintosh computers ever
shipped.

ACTIVE MACINTOSH UNITS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,031,595 2,306,421 6,186,022
K-12 Inst 3,810,324 602,686 643,181 5,056,191
HED Inst 431,223 177,884 238,553 847,660
Home 5,536,152 1,822,491 2,333,029 9,691,672
Total 11,625,705 4,634,656 5,521,184 21,781,545

*Japan, Canada, Latin America, Australia, Asia Pacific

Macintosh User Base
As of the end of fiscal year 1997, Apple estimates the number of people
using Apple Macintosh computers to be about 69,300,000 people, representing
a worldwide average of 3.2 users per Macintosh computer in use today. This
estimate of the number of individuals using Macintosh computers is based on
demographics, Market Tracking Model installed-base estimates, and
conservative judgment on Apple's part. The bottoms-up analysis, below, was
done by segment and by country.

MACINTOSH USERS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,047,135 2,375,610 6,270,751
K-12 Inst 22,921,863 8,433,274 6,378,445 37,733,582
HED Inst 646,835 266,826 357,834 1,271,495
Home 12,567,065 4,624,842 6,791,485 23,983,392
Total 37,983,769 15,372,077 15,903,374 69,259,220

*Japan, Canada, Latin America, Australia, Asia Pacific

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

Our MacBook Price Trackers will show you the...
Our Apple award-winning MacBook Price Trackers are continually updated with the latest information on prices, bundles, and availability for 16″ and 14″ MacBook Pros along with 13″ and 15″ MacBook... Read more
Amazon is offering a 10% discount on Apple’s...
Don’t pay full price! Amazon has 16-inch M4 Pro MacBook Pros (Silver and Black colors) on sale today for 10% off Apple’s MSRP. Shipping is free. These are the lowest prices currently available for 16... Read more
13-inch M4 MacBook Airs on sale for $150 off...
Amazon has new 13″ M4 MacBook Airs on sale for $150 off MSRP right now, starting at $849. Sale prices apply to most colors and configurations. Be sure to select Amazon as the seller, rather than a... Read more
15-inch M4 MacBook Airs on sale for $150 off...
Amazon has new 15″ M4 MacBook Airs on sale for $150 off Apple’s MSRP, starting at $1049. Be sure to select Amazon as the seller, rather than a third-party: – 15″ M4 MacBook Air (16GB/256GB): $1049, $... Read more
Amazon is offering a $50 discount on Apple’s...
Amazon has Apple’s 11th-generation A16 iPads in stock on sale for $50 (or a little more) off MSRP this week. Shipping is free: – 11″ 11th-generation 128GB WiFi iPads: $299 $50 off MSRP – 11″ 11th-... Read more
Clearance 13-inch M1 MacBook Airs available f...
Walmart has clearance, but new, Apple 13″ M1 MacBook Airs (8GB RAM, 256GB SSD) available online for $649, $360 off original MSRP, in Space Gray, Silver, and Gold colors. These are new MacBooks for... Read more
iPad minis on sale for $100 off Apple’s MSRP...
Amazon is offering $100 discounts (up to 20% off) on Apple’s newest 2024 WiFi iPad minis, each with free shipping. These are the lowest prices available for new minis among the Apple retailers we... Read more
AirPods Max headphones on sale for $479, $70...
Amazon has AirPods Max with USB-C on sale for $479.99 in all colors. Shipping is free. Their price is $70 off Apple’s MSRP, and it’s the lowest price available today for AirPods Max. Keep an eye on... Read more
14-inch M4 Pro/M4 Max MacBook Pros on sale th...
Don’t pay full price! Get a new 14″ MacBook Pro with an M4 Pro or M4 Max CPU for up to $320 off Apple’s MSRP this weekend at these retailers…they are the lowest prices available for these MacBook... Read more
Get a 15-inch M4 MacBook Air for $150 off App...
A couple of Apple retailers are offering $150 discounts on new 15″ M4 MacBook Airs this weekend. Prices at these retailers start at $1049: (1): Amazon has new 15″ M4 MacBook Airs on sale for $150 off... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.