Contact: Anna Haas; Booth 1346; pr@electrifier.com

** Electrifier Pro Supports Flash, MP3, and QuickTime 4 RTSP Streaming
* New $395 Price Offered For Award-Winning Rich Media Tool

NEW YORK, NY -- MACWORLD EXPO BOOTH 1346 -- July 21, 1999 --
Electrifier, Inc., a leading provider of rich media solutions for the
Internet, announced today that Electrifier(R) Pro now supports Flash,
MP3, and QuickTime 4 real-time streaming content. In recognition of
the growing mainstream interest in QuickTime 4, Electrifier, Inc.
also announced a SRP of $395 for Electrifier Pro -- a $200 reduction
from the $595 price. Attendees at Macworld Expo New York can take
advantage of a special show price at the Electrifier, Inc. booth,
#1346.

With Electrifier Pro's powerful yet intuitive drag-and-drop
authoring, every Web site creator can instantly turn static Web sites
and marketing materials into dazzling, interactive rich media sites.
Companies and developers can use their entire library of existing
content, and now, even integrate Flash and MP3 files or real-time
streaming audio and video in seconds.

"Electrifier Pro's support for Flash and real-time streaming opens up
exciting new possibilities as we build the next generation of
Web-based educational materials," said Israel Curtis, Lead
Interactive Media Developer, Courseware Development Initiative,
Brigham Young University. "For example, we've been able to take music
students through a composition both visually and aurally using
Electrifier Pro to synchronize a Flash interface with streaming
QDesign audio."

With Electrifier Pro, QuickTime 4 becomes a superior rich media
delivery system, allowing developers to work with both real-time and
standard server-based streaming content. The result is an eye-popping
presentation compact enough for delivery over even 28.8K connection
speeds.

"QuickTime 4 is the industry-leading multimedia software for both the
Macintosh and Windows platforms and provides the highest quality
streaming available on the Web," said Clent Richardson, Apple's vice
president of Worldwide Developer Relations. "Electrifier Pro's
support for real-time streaming broadcasts, MP3, and Flash makes it
possible for web developers to use all their favorite tools to author
compelling interactive QuickTime presentations."

Companies and sites such as Suzuki, Reebok, Apple Computer, NASA, and
StarNetwork.com, an interactive television network developed by MIT
and Botticelli Interactive, are using Electrifier Pro to build their
next-generation web presence.

** About Electrifier Pro

Electrifier Pro rich media Web authoring software provides superior
quality while minimizing file sizes. It supports all types of
content, and consistently delivers industry-standard QuickTime on
either Netscape Navigator or Microsoft Internet Explorer at any
connection speed, from 28.8K modems to broadband. Electrifier Pro can:

* Create real-time streaming rich media suitable for any connection
speed, from 28.8K to broadband. Flexible compression utilizes the
most advanced techniques available such as Sorenson Video, Intel
Indeo, Qualcomm PureVoice and QDesign Music.

* Develop complex animations and interactivity in seconds.
Drag-and-drop authoring allows modifiable actions and effects,
accurate to 1/1000th of a second, to be applied to any element.
Include URL hotspots, highlighting, and playback controls. Creations
can be instantly previewed and edited without exporting.

* Use any rich media content, such as vector and bitmap animation,
digitized audio, MP3, synthesized music (MIDI), video, 3-D, VR
panoramas, No-Bandwidth(TM) media like fire and ripples, and over 150
special effects like emboss and fade.

* Seamlessly integrate with existing content and all authoring tools,
such as Adobe Photoshop, Adobe Illustrator, Macromedia Flash, Adobe
GoLive, Microsoft FrontPage, NetObjects Fusion, Macromedia
Dreamweaver and Macromedia Director.

* Output creations as industry-standard QuickTime or animated GIFs,
for consistent playback on either Navigator or Internet Explorer
without requiring a special server. Content can be easily deployed on
intranets and CD-ROMs without reauthoring.

** Availability and Requirements

Electrifier Pro 1.02 is available for the Mac OS for a new $395
price. Registered users can upgrade free at
http://www.electrifier.com. A thirty-day trial is available at
(http://www.electrifier.com). The Mac OS version requires
PowerPC-based Mac OS, System 7.5 or later. Electrifier Pro for
Windows 95/98/NT is under development.

** About the Company

Electrifier, Inc., an UPSIDE Hot 100 Private Company, is an Internet
company focused on transforming the online experience with
interactive, streaming rich media. Electrifier is a privately held
corporation based in the Research Triangle area of North Carolina.

** For more information

Anna Haas, Electrifier, Inc. +1-919-806-4000, pr@electrifier.com
Visit Electrifier on the World Wide Web at
(http://www.electrifier.com). Electrifier corporate headquarters is
located at 2605 Meridian Parkway, Suite 205, Durham, NC 27713, USA;
Sales 800-933-7303; +1-919-806-4000; fax +1-919-806-4014;
info@electrifier.com.