For Immediate Release

Apple Worldwide Developer Conference Attracts Record Number of Developers

Over 3,100 New Macintosh Applications Announced in Past 12 Months

WWDC, SAN JOSE, California-May 10, 1999-Apple Computer, Inc. today
announced that over 2,500 developers are attending its annual
Worldwide Developer Conference (WWDC), up 43 percent over last year's
conference and setting an all-time record for paid attendance. In
addition, during his keynote presentation at the conference, Apple's
interim CEO Steve Jobs revealed that over 3,100 new or updated
Macintosh software titles have been announced during the past 12
months.

"Over 3,100 new Mac applications are proof that developers have come
back to the Mac and are investing again to make great apps," said
Steve Jobs, Apple's interim CEO. "The Macintosh has again become the
center of innovation in personal computing, and our developers
deserve a great deal of the credit for this."

Developer reactions were positive:
"Because iMac is attracting so many first-time buyers, the Macintosh
platform is helping us reach new customers," said Larry Zulch,
founder and chairman of Dantz Development Corporation. "Apple has
shaken up the computer industry, introducing brilliantly innovative
products that manage to combine elegance and power-really making our
software stand out."

"The Apple of today is different than two years ago-they are
succeeding in the market and delivering on their promises," said Rick
Wyand, general manager, Macintosh business unit of Smith Micro
Software Inc. "Apple's embrace of software technologies like OpenGL
and the huge popularity of its new hardware make Macintosh a platform
where software developers can build great products and a great
business."

Apple also today announced its new line of PowerBook notebooks that
continue the product's tradition of being the fastest notebook
computer in the world. With PowerPC G3 processors running up to
400MHz, the new PowerBook notebooks benchmark over twice as fast as
the fastest Intel notebooks*.

In addition, the new PowerBook line features battery life up to five
hours (with one battery, up to 10 hours with optional second
battery). The new PowerBook line is almost 20 percent thinner and, at
5.9 pounds in weight, nearly two pounds lighter than their
award-winning predecessors.

Apple also announced the immediate availability of Mac OS 8.6, a
significant upgrade to the Macintosh operating system which is free
to owners of Mac OS 8.5; the shipment of the Macintosh version of
OpenGL 3D graphics software; and an agreement with Dragon Systems to
bring their award-winning speech recognition software to the
Macintosh.

* Based on industry standard ByteMark processor test.

Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and reinvented the personal computer in the
1980s with the Macintosh. Apple is now recommitted to its original
mission-to bring the best personal computing products and support to
students, educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries around the world.
Press Contact:
Russell Brady
Apple Computer, Inc.
(408) 974-6877
brady2@apple.com