Apple Previews New QuickTime Technologies

QuickTime 4 Downloads Soar Past 20 Million

QUICKTIME LIVE!, LOS ANGELES-Nov. 9, 1999-During the kick-off keynote today
at the first-ever QuickTime Live! conference, Apple previewed new
QuickTime 4.1 and QuickTime Streaming Server 2 technologies. Apple also
announced that more than 20 million copies of its QuickTime 4 software and
more than 50,000 copies of its Apple Open Source Streaming Server have been
downloaded since April.

"The adoption rates of QuickTime 4 and QuickTime Streaming Server have been
phenomenal," said Phil Schiller, Apple's vice president of Worldwide
Product Marketing. "New e-commerce and ad insertion features that we
demonstrated today will set QuickTime even further apart from the pack."

QuickTime 4.1 will feature enhanced functionality, including seamless ad
insertion; improved firewall navigation; AppleScript support for easy
digital media creation and streaming; and support of synchronized
multimedia integrated language (SMIL), the emerging standard for
interactive media creation.

QuickTime Streaming Server 2 will feature password protection and a plug-in
architecture that will let developers easily and quickly extend the
functionality of the QuickTime Streaming Server. QuickTime Streaming Server
2 will also support third-party analysis tools that provide consolidated
server reporting.

The QuickTime Streaming Server is the only open-source, standards-based
Internet streaming solution that does not charge a per-stream tax.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission-to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.