Apple Mirrors Microsoft's Support
Policies

New Program Features Combination of Phone, Web and Automated Voice Response

CUPERTINO, California--Oct. 13, 1997--Apple Computer, Inc. today announced
that it is changing its support policies to more closely mirror
Microsoft's. The new policies are effective immediately and include:

free support on the web (http://www.info.apple.com/) free support from
Apple's automated phone response system free phone support for the first 90
days of ownership fee-based phone support at U.S. $35 per call after the
first 90 days of ownership

"While Apple's support was rated number one in the PC industry this
September by Consumer Reports, we can't rest there," said Steve Jobs, Apple
interim CEO. "Adopting Microsoft's $35 per call support policy will enable
us to do an even better job of supporting our customers."

Most of Apple's technical support calls are software related and requests
for assistance about known issues. The combination of the web and automated
phone response support options will allow customers quick access to Apple's
well-documented answers to these frequently asked questions at no charge.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons, and consumers in over
140 countries around the world.

Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

Cara Lewis
Niehaus Ryan Group, Inc.
for Apple Computer, Inc.
(415) 827-7052
email: cara@nrgpr.com