[MD1] Apple Builds, Sells Different
TweetFollow Us on Twitter

[MD1] Apple Builds, Sells Different

Apple Builds, Sells Different

Company Announces Build-to-Order and Electronic Commerce

The Apple Store: Powered by WebObjects

Apple Only Company to Offer All Core Products
Via Retail Stores, Resellers, the Internet

CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ:AAPL)
today announced that it will build and sell its computers in a new and
different way. The Company launched The Apple Store (http://www.apple.com/)
as part of its new distribution strategy that utilizes the Internet, along
with the Company's existing retailers and resellers to sell products. Also
introduced, new flexible manufacturing that will make the new Power
Macintosh G3 minitower and desktop computers (see separate release)
available on a build-to-order basis for Apple Store customers. Customers in
the United States now have three ways to buy Macintosh computers: through
the retail and reseller channel, through direct field sales in education,
and through Apple.

"We're changing everything we do: the products we make, the way we make
them and they way we sell them," said Steve Jobs, Apple's interim CEO. "For
years Apple has successfully offered direct sales to our education
customers. Today, by joining retailers and resellers to sell products to
the general consumer, Apple will be able to meet the needs of a greater
number of customers."

"Apple's Internet commerce efforts are designed to address customer demand
to buy directly from Apple and to be able to order specific configurations.
It is not a way to compete with our current distribution channels, but a
means to complement them. The Apple Store will be a neutral proposition as
far as pricing and product allocation is concerned," added Jobs.

Apple Only Company to Offer All Core Products Via Retail Stores, Resellers,
the Internet

The new distribution model makes Apple the only computer company to make
all its core products available through retail stores, resellers and the
Internet. Now customers will be able to choose from almost 400 different
Macintosh configurations, Newton mobile computers, accessories and some
software products, and order directly from Apple 24-hours-a-day. For
customers interested in ordering customized Macintosh G3 minitower and
desktop computers, they can choose the processor speed, RAM and video
memory, hard-disk capacity, monitor size and more with Apple's new
build-to-order capabilities. The first build-to-order computers available
from The Apple Store are the new Power Macintosh G3 desktop and minitower
systems. Other systems may be added in the future.

"We applaud Apple's efforts to grow their business and look forward to
partnering with them on their new 'store within a store' concept in our
retail locations, as well as on future projects," said Jim Halpin, CompUSA
president and CEO.

The Apple Store will tie manufacturing directly with sales and channel
demand, therefore providing one centralized means of managing all product
that is produced and sold to customers. Moving to a just-in-time
manufacturing model, Apple expects the new flexible process to
significantly reduce inventory and operation costs, strengthen inventory
and order management, improve customer response time and increase
profitability.

The Apple Store: Powered by WebObjects

The power behind The Apple Store is that it's not just a static web site:
it's an application created with Apple's market-leading web development
platform, WebObjects. The Apple Store relies on a new generation WebObjects
application to provide a secure, high-performance foundation for changing
the way Apple does business on the Web. Most important, the WebObjects
application behind The Apple Store supports rapid changes to product lines
and merchandising strategies, helping Apple optimize the Store's
effectiveness. WebObjects, a technology developed by Next Software Inc.,
the company founded by Jobs and acquired by Apple in January, was used to
build Dell Computer's original online store.

Shopping at The Apple Store is easy and once a customer order has been
placed, Apple will send a confirmation email. In-stock products can arrive
as quickly as two business days. Build-to-order products will ship about
two weeks after order is processed. Apple Store orders made via the
Internet must be paid by credit card. The Apple Store ensures maximum
security for Apple customers using industry-standard encryption. Orders can
also be made via fax, mail and phone using cashier's checks, money orders
and credit cards, and customers ordering by phone can also apply for an
Apple Loan.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

David Krane
NRG for Apple Computer
(650) 827-7081
email: david@nrgpr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Six fantastic ways to spend National Vid...
As if anyone needed an excuse to play games today, I am about to give you one: it is National Video Games Day. A day for us to play games, like we no doubt do every day. Let’s not look a gift horse in the mouth. Instead, feast your eyes on this... | Read more »
Old School RuneScape players turn out in...
The sheer leap in technological advancements in our lifetime has been mind-blowing. We went from Commodore 64s to VR glasses in what feels like a heartbeat, but more importantly, the internet. It can be a dark mess, but it also brought hundreds of... | Read more »
Today's Best Mobile Game Discounts...
Every day, we pick out a curated list of the best mobile discounts on the App Store and post them here. This list won't be comprehensive, but it every game on it is recommended. Feel free to check out the coverage we did on them in the links below... | Read more »
Nintendo and The Pokémon Company's...
Unless you have been living under a rock, you know that Nintendo has been locked in an epic battle with Pocketpair, creator of the obvious Pokémon rip-off Palworld. Nintendo often resorts to legal retaliation at the drop of a hat, but it seems this... | Read more »
Apple exclusive mobile games don’t make...
If you are a gamer on phones, no doubt you have been as distressed as I am on one huge sticking point: exclusivity. For years, Xbox and PlayStation have done battle, and before this was the Sega Genesis and the Nintendo NES. On console, it makes... | Read more »
Regionally exclusive events make no sens...
Last week, over on our sister site AppSpy, I babbled excitedly about the Pokémon GO Safari Days event. You can get nine Eevees with an explorer hat per day. Or, can you? Specifically, you, reader. Do you have the time or funds to possibly fly for... | Read more »
As Jon Bellamy defends his choice to can...
Back in March, Jagex announced the appointment of a new CEO, Jon Bellamy. Mr Bellamy then decided to almost immediately paint a huge target on his back by cancelling the Runescapes Pride event. This led to widespread condemnation about his perceived... | Read more »
Marvel Contest of Champions adds two mor...
When I saw the latest two Marvel Contest of Champions characters, I scoffed. Mr Knight and Silver Samurai, thought I, they are running out of good choices. Then I realised no, I was being far too cynical. This is one of the things that games do best... | Read more »
Grass is green, and water is wet: Pokémo...
It must be a day that ends in Y, because Pokémon Trading Card Game Pocket has kicked off its Zoroark Drop Event. Here you can get a promo version of another card, and look forward to the next Wonder Pick Event and the next Mass Outbreak that will be... | Read more »
Enter the Gungeon review
It took me a minute to get around to reviewing this game for a couple of very good reasons. The first is that Enter the Gungeon's style of roguelike bullet-hell action is teetering on the edge of being straight-up malicious, which made getting... | Read more »

Price Scanner via MacPrices.net

Take $150 off every Apple 11-inch M3 iPad Air
Amazon is offering a $150 discount on 11-inch M3 WiFi iPad Airs right now. Shipping is free: – 11″ 128GB M3 WiFi iPad Air: $449, $150 off – 11″ 256GB M3 WiFi iPad Air: $549, $150 off – 11″ 512GB M3... Read more
Apple iPad minis back on sale for $100 off MS...
Amazon is offering $100 discounts (up to 20% off) on Apple’s newest 2024 WiFi iPad minis, each with free shipping. These are the lowest prices available for new minis among the Apple retailers we... Read more
Apple’s 16-inch M4 Max MacBook Pros are on sa...
Amazon has 16-inch M4 Max MacBook Pros (Silver and Black colors) on sale for up to $410 off Apple’s MSRP right now. Shipping is free. Be sure to select Amazon as the seller, rather than a third-party... Read more
Red Pocket Mobile is offering a $150 rebate o...
Red Pocket Mobile has new Apple iPhone 17’s on sale for $150 off MSRP when you switch and open up a new line of service. Red Pocket Mobile is a nationwide MVNO using all the major wireless carrier... Read more
Switch to Verizon, and get any iPhone 16 for...
With yesterday’s introduction of the new iPhone 17 models, Verizon responded by running “on us” promos across much of the iPhone 16 lineup: iPhone 16 and 16 Plus show as $0/mo for 36 months with bill... Read more
Here is a summary of the new features in Appl...
Apple’s September 2025 event introduced major updates across its most popular product lines, focusing on health, performance, and design breakthroughs. The AirPods Pro 3 now feature best-in-class... Read more
Apple’s Smartphone Lineup Could Use A Touch o...
COMMENTARY – Whatever happened to the old adage, “less is more”? Apple’s smartphone lineup. — which is due for its annual refresh either this month or next (possibly at an Apple Event on September 9... Read more
Take $50 off every 11th-generation A16 WiFi i...
Amazon has Apple’s 11th-generation A16 WiFi iPads in stock on sale for $50 off MSRP right now. Shipping is free: – 11″ 11th-generation 128GB WiFi iPads: $299 $50 off MSRP – 11″ 11th-generation 256GB... Read more
Sunday Sale: 14-inch M4 MacBook Pros for up t...
Don’t pay full price! Amazon has Apple’s 14-inch M4 MacBook Pros (Silver and Black colors) on sale for up to $220 off MSRP right now. Shipping is free. Be sure to select Amazon as the seller, rather... Read more
Mac mini with M4 Pro CPU back on sale for $12...
B&H Photo has Apple’s Mac mini with the M4 Pro CPU back on sale for $1259, $140 off MSRP. B&H offers free 1-2 day shipping to most US addresses: – Mac mini M4 Pro CPU (24GB/512GB): $1259, $... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.