[MD1] Apple Announces US Distribution Strategy
TweetFollow Us on Twitter

[MD1] Apple Announces US Distribution Strategy

Apple Announces New U.S. Product Distribution Strategy

Balanced Distribution Plan Increases Product Availability and Enhances
Relationships with Ingram Micro and MicroAge

CUPERTINO, California--Nov. 3, 1997--Apple Computer, Inc.today announced a
new U.S. product distribution strategy that will reduce channel inventory,
increase Apple advocacy, and streamline channel operations. The Company
will leverage long-standing relationships with Ingram Micro Inc. and
MicroAge, Inc. to more effectively manage inventory and secure products to
resellers and therefore customers faster than ever before.

"We're working with distributors who have made a sizable investment and
commitment to Apple and are focused on helping us get our products into the
channel faster," said Mitch Mandich, senior vice president of the Americas.
"Ingram Micro and MicroAge are both increasing the number of resources they
dedicate to Apple and improving their advocacy of our products."

"Ingram Micro and MicroAge offer the perfect balance of volume distribution
and customization that is required to most effectively bring our products
to our our key customers," Mandich added.

This move compliments Apple's changing product sales and channel strategy
and is designed to streamline inventory management, improve the customer
experience, and increase advocacy for Apple and its products among its key
distributors.

"This move is good news for the channel. As Apple's largest distributor in
the world and longtime authorized distributor, we have always supported
Apple and their customers, and will continue to do so. We fully support
their effort to streamline distribution and better manage channel
inventory," said Jeff Rodek, worldwide president and chief operating
officer, Ingram Micro. "Ingram Micro was the first distributor to start a
division dedicated exclusively to Macintosh, which we continue to invest
in. We also continue to support our Apple resellers and VARs, as well as
our 500 vendors who supply Mac-related products."

"As an Apple distributor for over 15 years, we're delighted to be an
integral part of Apple's success," said Bob O'Malley, president of
MicroAge. "Apple has designed a program that will benefit everyone in the
supply chain, especially our customers, while simultaneously contributing
to the bottom line."

This announcement applies to Apple's product distribution policy in the
United States only, and will become effective on Dec. 1, 1997.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

David Krane
Niehaus Ryan Group, Inc.
(650)827-7081
email: david@nrgpr.com

Katie Cotton
Apple Computer, Inc.
(408)974-7269
email: katiec@apple.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Combo Quest (Games)
Combo Quest 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Combo Quest is an epic, time tap role-playing adventure. In this unique masterpiece, you are a knight on a heroic quest to retrieve... | Read more »
Hero Emblems (Games)
Hero Emblems 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ** 25% OFF for a limited time to celebrate the release ** ** Note for iPhone 6 user: If it doesn't run fullscreen on your device... | Read more »
Puzzle Blitz (Games)
Puzzle Blitz 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Puzzle Blitz is a frantic puzzle solving race against the clock! Solve as many puzzles as you can, before time runs out! You have... | Read more »
Sky Patrol (Games)
Sky Patrol 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: 'Strategic Twist On The Classic Shooter Genre' - Indie Game Mag... | Read more »
The Princess Bride - The Official Game...
The Princess Bride - The Official Game 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: An epic game based on the beloved classic movie? Inconceivable! Play the world of The Princess Bride... | Read more »
Frozen Synapse (Games)
Frozen Synapse 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Frozen Synapse is a multi-award-winning tactical game. (Full cross-play with desktop and tablet versions) 9/10 Edge 9/10 Eurogamer... | Read more »
Space Marshals (Games)
Space Marshals 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: ### IMPORTANT ### Please note that iPhone 4 is not supported. Space Marshals is a Sci-fi Wild West adventure taking place... | Read more »
Battle Slimes (Games)
Battle Slimes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: BATTLE SLIMES is a fun local multiplayer game. Control speedy & bouncy slime blobs as you compete with friends and family.... | Read more »
Spectrum - 3D Avenue (Games)
Spectrum - 3D Avenue 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "Spectrum is a pretty cool take on twitchy/reaction-based gameplay with enough complexity and style to stand out from the... | Read more »
Drop Wizard (Games)
Drop Wizard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Bring back the joy of arcade games! Drop Wizard is an action arcade game where you play as Teo, a wizard on a quest to save his... | Read more »

Price Scanner via MacPrices.net

Apple’s M4 Mac minis on sale for record-low p...
B&H Photo has M4 and M4 Pro Mac minis in stock and on sale right now for up to $150 off Apple’s MSRP, each including free 1-2 day shipping to most US addresses. Prices start at only $469: – M4... Read more
Deal Alert! Mac Studio with M4 Max CPU on sal...
B&H Photo has the standard-configuration Mac Studio model with Apple’s M4 Max CPU in stock today and on sale for $300 off MSRP, now $1699 (10-Core CPU and 32GB RAM/512GB SSD). B&H also... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.