Guerrino De Luca Resigns from Apple

Cupertino, Calif.--Sept. 17, 1997--Apple Computer, Inc, today announced
that Guerrino De Luca, Apple's executive vice president of Marketing has
resigned from the Company. De Luca was in that position since February
1997.

"This is a personal decision which does not reflect my assessment of the
Company's prospects," said De Luca. "We are seeing a lot of changes at
Apple, and I'm confident that Apple will shine again."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Contacts:
Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com