August 28, 2006 - MacUpdate, the most popular Macintosh-only software
website on the internet, today announces the launch of a new program
called the MacUpdate Promo. Every weekday, MacUpdate will feature a
new software title on the front page sidebar, giving Macintosh users
the opportunity to purchase that title at a steep discount. For
example, today users can purchase iClip at a 40% discount. This is a
great deal because you will receive a free upgrade to the highly
anticipated version 4.0 release, which will cost considerably more
than $12.

Each promo will run for only 24-hours, starting at midnight (EDT).
"We're really excited about the
software titles scheduled to participate in the promo
launch. Developers are working with us to offer big discounts on some
of the highest rated, award winning Mac software. The promo helps
connect users to developers in a win-win situation," states Joel
Mueller of MacUpdate.

To take part in the daily software promotions, create a free
MacUpdate Member account and click on the Promo sidebar banner on the
right sidebar of the front page.

"We've worked really hard at making the process seamless and simple
for people buying at big discounts. After purchasing a promo, users
will receive a serial number registration within seconds for most of
the participating titles. "We think it's really important that users
have the immediacy of using their registered software right after
securely buying it," states Joel.

RSS savvy users will want to subscribe to the MacUpdate Promo RSS
feed that will highlight the daily MacUpdate Promo, with details
about the product at:

(http://www.macupdate.com/mommy/promo.xml)

Developers that are interested in securing a spot in the promo
spotlight should email Nate at: (mailto:promo@macupdate.com)