JVC ANNOUNCES NEW TOP-OF-THE-LINE NOISE CANCELING HEADPHONES

WAYNE, NJ, July 13, 2007 -- JVC today announced the addition of a new
top-end model to its line of noise canceling headphones. The new JVC
HA-NC250 combines outstanding sound quality with advanced noise-canceling
and isolation technologies to provide a superior listening experience.

The HA-NC250's noise cancellation circuitry includes feedback technology
that constantly monitors the noise cancellation process. As a result, the
headphones eliminate up to 85 percent of extraneous background noise. To
further block noise, the HA-NC250 offers two JVC innovations that help
isolate the listener from outside sounds. First, each earpiece employs a
double housing structure for an extra sound insulation layer. Second, JVC
developed a new technique for attaching the headphone's smooth memory foam
cushioned ear pads to the housing that helps isolate background noise. The
smooth pads also enhance comfort. These sound isolation features, for which
patents have been applied, are especially important since the HA-NC250 can
be used with the active noise cancellation switched off.

For the best possible sound quality, the new headphone uses a 40mm
neodymium driver in each earpiece. For comfort and portability, the JVC
HA-NC250 is one of the lightest headphones in its class, weighing just 5.3
ounces. It folds flat, and when folded is slimmer than most competing
models. Included with the HA-NC250 are a slim carrying case, a four-foot
detachable cord, airline dual plug adapter, and ?-inch plug adapter for use
with many home audio and video components. The headphones use a single
1.5-volt AAA battery for powering the noise cancellation circuitry. Battery
life is rated at about 50 hours.

The JVC HA-NC250 noise canceling headphone will be available in early
August for $199.95.

About JVC Company of America

JVC Company of America, headquartered in Wayne, New Jersey, is a division
of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan
Ltd., and a holding company for JVC companies located in North, Central,
and South America. JVC distributes a complete line of video and audio
equipment, including high definition displays, camcorders, DVD players and
recorders, satellite systems, home and portable audio equipment, mobile
entertainment products and recording media. For further product
information, visit JVC's Web site at http://www.jvc.com or call
800-526-5308.