iView Launches iView MediaPro 2.5 for Mac and Windows

Cross-Platform Media Manager Speeds Workflow for Digital Pros

LONDON, May 11, 2004 - iView Multimedia (iView) today announced that its
award-winning professional media management software iView MediaPro is
available for the Windows platform. iView MediaPro 2.5 now offers the same
robust, highly flexible media management for both Windows and Mac users.
Designed for creative professionals in film, video, photography, broadcast,
education and scientific fields, iView MediaPro helps streamline workflows.
Professionals can quickly and easily import, sort, organize and manage very
large volumes and types of digital files-helping cut costs and speed
project delivery.

iView MediaPro 2.5 features an improved user interface, enhanced folder and
file management, and Adobe XMP support. Windows users can now enjoy all
iView MediaPro's competitive advantages. Unlike other applications, iView
MediaPro is supremely flexible. It integrates seamlessly into a user's
worfklow, letting them capture, annotate, organize, search, repurpose and
present their digital files in the manner that best works for them.

"I depend on iView MediaPro-it does everything I need and more. Most
important, I can configure it to work the way I want it to, because it's so
highly configurable, logical and easy to use and at the same time,
powerful," said Elliott Landy, photographer, known for his photographs of
Woodstock generation music legends. (See
(http://www.landyvision.com)/)www.landyvision.com).

Media Management Made Easy

iView products work by creating media "catalogs." Each catalog can hold up
to 128,000 different files-such as graphics, photos, audio, video,
illustrations, HTML, and fonts. The application permits an unlimited number
of catalogs. Users can easily configure the catalog based on filing systems
that suit their work environment and already established workflows. For
example, the user controls which annotation categories he wants to create
in any given catalog. He can add up to "x" number of personal annotation
categories. This means that the user is not "stuck" with iView's idea of
what's needed to catalog his media. Rather, he can create his own vision
based on what he needs.

Single or multiple files can be easily converted, tagged, and edited. iView
MediaPro supports over 100 different file formats, including professional
digital camera standards. Users can easily create custom slide shows, Web
galleries, movies, catalog layouts, and contact sheets to distribute and
publish their media quickly and easily. The strength of the program lies in
its ease of use, customizability, and intuitive look and feel.

iView MediaPro 2.5 Features

Enhanced Information Management: Drag-and-Drop Organizer speeds up the
process of searching, annotating and classifying across large volumes of
media files. Sync annotations use industry standards: IPTC, XMP, EXIF and
QuickTime. Media can be batch tagged with text and voice annotations for
quick searching and retrieval. Catalog Finder permits location and preview
of iView catalogs located on any storage volume.

Enhanced File and Folder Management: Offers direct control over file
system, including individual and batch renaming, moving and deleting of
files and folders. Automatic synchronization and 'folder watching' alerts
users to what's new in their folders, keeps media up to date for those who
are pressed for time.

Highly Customizable Publishing, Distribution, and Archiving: Create
multi-grid, cross-platform QuickTime slide shows and movies. Create
customized Web galleries. Make high quality PDF composites, contact sheets
and printouts of any size and layout. Store, backup or burn media and
catalogs. Export catalogs as TEXT, XML, HTML. Incorporate in any workflow
with full AppleScript support. Create royalty free cross-platform CD-ROM or
DVD catalogs with the free Catalog Reader included in every package.

Color Profile Management: Automatic use of color profiles in all workflows
and improved batch embedding of color profiles with live previews.

Enhanced Image Editing: Powerful editing tools, such as preset and auto
enhancement (based on Minolta Image Enhancing Technologies), red eye
reduction, resize, color calibration, and much more. Each tool can be
linked to iView's version management and batch processing.

"iView's customers inspire our development efforts," said Yan Calotychos,
founder and chief executive officer of iView Multimedia, Ltd. "Our
customers have great ideas that require freedom and flexibility-it's our
job to help them realize those visions."

Pricing and Availability

iView MediaPro is available for Windows and Mac for $199 at
(http://www.iview-multimedia.com/)http://www.iview-multimedia.com and
through local distributors and retailers in the United States, United
Kingdom, Germany, Austria, Switzerland and Japan. The iView Catalog Reader
is available with every copy of MediaPro 2.5. It's a royalty free,
cross-platform software utility that permits anyone (regardless of whether
they own an iView product) to view iView catalogs and slide shows. This has
great commercial benefit for digital professionals who need to show "real
time" deliverables to colleagues, clients, patients and more for review.
Existing iView customers and owners of competitive products are eligible
for discounts. Please see
(http://www.iview-multimedia.com/)http://www.iview-multimedia.com for
details.

An entry-level cross-platform solution, iView Media, provides basic
cataloging and control of digital media assets. Available for $49 at
(http://www.iview-multimedia.com/)http://www.iview-multimedia.com, it
currently supports Windows 98/ME/2000/XP and Mac OS 9 and Mac OS X.

About iView Multimedia

iView Multimedia is a software development and publishing company based in
London, UK. Its flagship product, iView MediaPro, is the leading digital
asset cataloging solution for creative professionals who need to streamline
their processes, shorten time to market, and eliminate costs from the
production cycle. iView MediaPro locates, captures, organizes, annotates,
searches, retrieves and presents digital content, quickly and easily. The
software integrates seamlessly into the creative professional's established
workflow.

Since its first product release in 1996, iView has attracted a reputation
for market-leading innovations in the digital media management market. It
continues to enhance this reputation, and its products are widely
recognized as best of breed. More information is available at
(http://www.iview-multimedia.com/)(http://www.iview-multimedia.com/)http://www.iview-multimedia.com.