iPhone App Store Downloads Top 10 Million in First Weekend

CUPERTINO, California--July 14, 2008--Apple today announced that iPhone and
iPod touch users have already downloaded more than 10 million applications
from its groundbreaking new App Store since its launch late last week.
Developers have created a wide array of innovative mobile applications
ranging from games to location-based social networking to medical
applications to enterprise productivity tools. Users can wirelessly
download applications directly onto their iPhone or iPod touch* and start
using them immediately. More than 800 native applications are now available
on the App Store, with more than 200 offered for free and more than 90
percent priced at less than $10.

"The App Store is a grand slam, with a staggering 10 million applications
downloaded in just three days," said Steve Jobs, Apple's CEO. "Developers
have created some extraordinary applications, and the App Store can
wirelessly deliver them to every iPhone and iPod touch user instantly."

Many of these amazing new applications take advantage of iPhone's large
display, Multi-Touch user interface, fast hardware-accelerated 3D graphics,
built-in accelerometer and location-based technology to bring far more
powerful applications to the mobile arena than ever before.

The App Store on iPhone works over cellular networks and Wi-Fi, which means
it is accessible from just about anywhere, so users can purchase and
download applications wirelessly and start using them instantly.
Applications are free or charged to the user's iTunes account and the App
Store notifies the user when updates are available for their apps. The App
Store is also available in iTunes (www.itunes.com) running on a Mac or PC,
which syncs applications to the iPhone or iPod touch using a USB cable.

*Requires downloading software update sold separately for $9.95.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.