FOR IMMEDIATE RELEASE

Inventive Releases iClip 3.1 Productivity Software for Apple Mac OS X

New CD Version Available, Clipboard Recording Feature Added, Macworld Expo
Discount Offered

BOSTON, Massachusetts, July 13, 2004

Inventive, Inc. (http://inventive.us) announces the release of iClip
version 3.1 productivity software for Apple Macintosh computers with OS X.
Newly available is a CD version of iClip. For version 3.1, iClip now
automatically records changes to the Clipboard, making it serve as a more
powerful multiple clipboard. Additionally, a 25% discount to celebrate the
Macworld Expo in Boston this week is available by using the coupon code
MWEB04 at purchase time (expires 7/15).

iClip is a multiple clipboard/scrapbook/launcher application designed to
improve user efficiency and productivity for various computing tasks. iClip
functions as a floating window that allows users to store and retrieve
various clippings, such as text, pictures, URLs, file aliases, movies, etc.
in it's multiple bins. Clippings can be arranged into groups to keep users
organized. iClip helps eliminate redundant typing, especially in tasks like
filling out online forms. It's widely used to assist general purpose tasks
such as word processing, web browsing, and research, while webmasters,
graphic designers, and programmers also find iClip to be useful in their
more specialized tasks.

"iClip has quickly become a very popular productivity application for the
Mac and we're extremely pleased that it will now also be available to users
who prefer the retail experience. We're working with various Mac retailers
and distributors and expect the CD version to soon be in widespread
distribution," said John Casasanta, President of Inventive.

Pricing and Availability

iClip 3.1 is available now for Mac OS X 10.2 or later on CD or as a
"try-before-you-buy" download at http://inventive.us/iClip/. It can be
purchased for $29.95 USD for the CD version and $19.95 USD for the trial
version. The version 3.1 upgrade is free to registered users of any
previous version.

About Inventive

Inventive develops and publishes computer software applications designed to
help people become more efficient and more productive. Inventive is a
privately funded corporation founded in 2002.