Macworld Expo 2010 (http://www.macworldexpo.com) is scheduled to take
place February 9 - 13, 2010, at the Moscone Center in San Francisco,
IDG World Expo announced today. Responding to feedback from the Mac
community of exhibitors, attendees, media and fans of the show, IDG
World Expo is ushering in a new era for the event by shifting the
show dates away from their historical early January timing. The new
dates will give exhibitors and attendees more breathing room between
the busy holiday season and the world's largest event focused
specifically on Apple products.

"Macworld is the largest global Mac-centric event of the year, and we
are focused on making 2010 the most productive, efficient and
content-rich event possible for our community of exhibitors,
attendees and media," said Mary Dolaher, chief executive officer of
IDG World Expo, the owner of Macworld. "For 25 years, Macworld has
been the pre-eminent event focused solely on the Apple products
ecosystem, and, with the recent evolution of the show, we have been
able to fully engage the Macworld community for input on the 2010
event. As we began the planning process, attendees and exhibitors
made it clear that February in San Francisco was the time and
location that worked best, so we listened. We firmly believe that
these new dates will better meet the needs of everyone participating
in Macworld, and are pleased to have been able to respond to this
request from the community. The journey toward a new era for Macworld
has begun and we are more excited about this ride than ever before."

In addition to moving the event to February, Macworld 2010 will
further break from tradition by shifting the expo portion of the
event to include a Saturday. The Expo now is scheduled to take place
Thursday, February 11, through Saturday, February 13. This shift will
provide all attendees, including full-time professionals, with more
flexible times and convenient weekend access to the show floor. The
Macworld conference sessions will take place Tuesday, February 9,
through Saturday, February 13.

"We are definitely going to Macworld 2010," exclaimed Andrew Taylor,
founder and CEO of MacSpeech, Inc. "Macworld is a time when customers
can ask us questions and request features. Macworld is a time for us
to make more people aware of what is going on with MacSpeech Dictate.
At the same time, we can interact with other developers in the
Macintosh community. Macworld is an extremely efficient use of time
for us. It is a great time for the community to come together, see
what everybody else is doing and use that information to help
everybody improve."

Macworld 2010 will bring together retailers, Mac enthusiasts, media,
exhibitors, and, unlike other events, consumers for a week of
education, professional development, face-to-face networking and
product viewing. Exhibitors and attendees will gather to see, share,
learn and experience the best and most innovative technologies, tools
and toys for the Apple products ecosystem. Macworld is the only event
where exhibitors and developers have the opportunity to speak
directly to an audience that is interested specifically in their
product category and in an environment where they can grab maximum
mindshare in an uncluttered marketplace.

"Moving Macworld Expo from the awkward post-New Year dates makes tons
of sense," said Adam Engst, publisher, TidBITS. "Travel and lodging
costs will likely be lower for developers and attendees alike, and
developers will not have to push as hard during the holiday season to
finalize code and prepare booths."