HP Unveils New InkJet Supplies Strategy
TweetFollow Us on Twitter

HP Unveils New InkJet Supplies Strategy

HP Unveils Innovative Inkjet Supplies Strategy to Offer Customers More
Choice, Greater Value

PALO ALTO, Calif., April 24, 2007 -- HP is changing the way it delivers
inkjet cartridges to customers to offer them more choice, greater value and
a simplified shopping experience, both in-store and online.

Beginning this year, most new HP consumer printers worldwide will be
introduced with multiple inkjet cartridge offerings that are designed to
provide customers with options that better meet their printing needs. In
addition, the new cartridge options will deliver value by offering low
purchase prices to customers who print a little, and lower cost-per-page to
customers who print a lot.

In conjunction with these new cartridge offerings, HP is rolling out a new
color-coded packaging system across its entire inkjet cartridge portfolio.
Three color-coded categories -- standard (blue), value (green) and
specialty (red) -- will allow customers to walk into a retail store or log
on to hp.com and quickly and easily scan their options to find the right
cartridge that offers the best value for their printing needs.

All three categories deliver the superior reliability and print quality
customers expect from HP. For the majority of new HP printers, the inkjet
cartridge options will be:

* "Standard" cartridges (blue packaging), which have a lower purchase
price, are designed for customers who print a small number of pages on a
weekly or monthly basis. Beginning in 2007, HP will introduce an increasing
number of standard cartridge offerings in the $14.99 price range for those
customers who still want access to high-quality printing, but don't want to
pay a lot at the point of purchase.

* "Value" cartridges (green packaging), which are designed for customers
with higher volume printing needs, offer a lower cost per page compared to
standard cartridges. This line will include new high-yield "XL" cartridges
that provide customers approximately 30-45 percent savings on a
cost-per-page basis, print up to three times more pages, and require fewer
cartridge replacements compared to standard cartridges. Customers can
easily identify the new value option by looking for the green packaging and
the letters "XL" next to their cartridge number.

* "Specialty" cartridges (red packaging), which offer additional
performance features compared to HP's standard ink formulations, are ideal
for customers with special applications and printing jobs, such as
professional-quality photographs.

"For more than 25 years, many HP printers offered customers only one
cartridge choice. Now, the majority of our printers will offer customers
multiple options," said Pradeep Jotwani, senior vice president, Supplies,
Imaging and Printing Group, HP. "Delivering customer choice and value is
critical for driving continued growth, and the unprecedented level of
innovation HP is applying toward the customer experience is as important as
the innovation behind the technology that goes into our high-performance
ink and paper products."

Improved shopping experience

To improve the customer purchasing experience, HP has extended its
color-coded system to point-of-sale materials, such as updated ink
selection guides. The changes will attract shoppers' attention in retail
aisles and direct them to the appropriate supplies -- helping to educate
people about their choices and increasing overall customer satisfaction.

Similar point-of-sale tools and the new look and feel will be employed
online at (http://www.hpshopping.com/)www.hpshopping.com to quickly guide
customers to the right supplies for their printer and printing requirements.

Downloadable photos of HP's new inkjet cartridge offerings, as well as a
video showcasing HP's retail and online makeover, are available online at
(http://www.hp.com/go/supplieschoice)www.hp.com/go/supplieschoice.

About HP

HP focuses on simplifying technology experiences for all of its customers
-- from individual consumers to the largest businesses. With a portfolio
that spans printing, personal computing, software, services and IT
infrastructure, HP is among the world's largest IT companies, with revenue
totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007.
More information about HP (NYSE: HPQ) is available at
(http://www.hp.com/)www.hp.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Six fantastic ways to spend National Vid...
As if anyone needed an excuse to play games today, I am about to give you one: it is National Video Games Day. A day for us to play games, like we no doubt do every day. Let’s not look a gift horse in the mouth. Instead, feast your eyes on this... | Read more »
Old School RuneScape players turn out in...
The sheer leap in technological advancements in our lifetime has been mind-blowing. We went from Commodore 64s to VR glasses in what feels like a heartbeat, but more importantly, the internet. It can be a dark mess, but it also brought hundreds of... | Read more »
Today's Best Mobile Game Discounts...
Every day, we pick out a curated list of the best mobile discounts on the App Store and post them here. This list won't be comprehensive, but it every game on it is recommended. Feel free to check out the coverage we did on them in the links below... | Read more »
Nintendo and The Pokémon Company's...
Unless you have been living under a rock, you know that Nintendo has been locked in an epic battle with Pocketpair, creator of the obvious Pokémon rip-off Palworld. Nintendo often resorts to legal retaliation at the drop of a hat, but it seems this... | Read more »
Apple exclusive mobile games don’t make...
If you are a gamer on phones, no doubt you have been as distressed as I am on one huge sticking point: exclusivity. For years, Xbox and PlayStation have done battle, and before this was the Sega Genesis and the Nintendo NES. On console, it makes... | Read more »
Regionally exclusive events make no sens...
Last week, over on our sister site AppSpy, I babbled excitedly about the Pokémon GO Safari Days event. You can get nine Eevees with an explorer hat per day. Or, can you? Specifically, you, reader. Do you have the time or funds to possibly fly for... | Read more »
As Jon Bellamy defends his choice to can...
Back in March, Jagex announced the appointment of a new CEO, Jon Bellamy. Mr Bellamy then decided to almost immediately paint a huge target on his back by cancelling the Runescapes Pride event. This led to widespread condemnation about his perceived... | Read more »
Marvel Contest of Champions adds two mor...
When I saw the latest two Marvel Contest of Champions characters, I scoffed. Mr Knight and Silver Samurai, thought I, they are running out of good choices. Then I realised no, I was being far too cynical. This is one of the things that games do best... | Read more »
Grass is green, and water is wet: Pokémo...
It must be a day that ends in Y, because Pokémon Trading Card Game Pocket has kicked off its Zoroark Drop Event. Here you can get a promo version of another card, and look forward to the next Wonder Pick Event and the next Mass Outbreak that will be... | Read more »
Enter the Gungeon review
It took me a minute to get around to reviewing this game for a couple of very good reasons. The first is that Enter the Gungeon's style of roguelike bullet-hell action is teetering on the edge of being straight-up malicious, which made getting... | Read more »

Price Scanner via MacPrices.net

Take $150 off every Apple 11-inch M3 iPad Air
Amazon is offering a $150 discount on 11-inch M3 WiFi iPad Airs right now. Shipping is free: – 11″ 128GB M3 WiFi iPad Air: $449, $150 off – 11″ 256GB M3 WiFi iPad Air: $549, $150 off – 11″ 512GB M3... Read more
Apple iPad minis back on sale for $100 off MS...
Amazon is offering $100 discounts (up to 20% off) on Apple’s newest 2024 WiFi iPad minis, each with free shipping. These are the lowest prices available for new minis among the Apple retailers we... Read more
Apple’s 16-inch M4 Max MacBook Pros are on sa...
Amazon has 16-inch M4 Max MacBook Pros (Silver and Black colors) on sale for up to $410 off Apple’s MSRP right now. Shipping is free. Be sure to select Amazon as the seller, rather than a third-party... Read more
Red Pocket Mobile is offering a $150 rebate o...
Red Pocket Mobile has new Apple iPhone 17’s on sale for $150 off MSRP when you switch and open up a new line of service. Red Pocket Mobile is a nationwide MVNO using all the major wireless carrier... Read more
Switch to Verizon, and get any iPhone 16 for...
With yesterday’s introduction of the new iPhone 17 models, Verizon responded by running “on us” promos across much of the iPhone 16 lineup: iPhone 16 and 16 Plus show as $0/mo for 36 months with bill... Read more
Here is a summary of the new features in Appl...
Apple’s September 2025 event introduced major updates across its most popular product lines, focusing on health, performance, and design breakthroughs. The AirPods Pro 3 now feature best-in-class... Read more
Apple’s Smartphone Lineup Could Use A Touch o...
COMMENTARY – Whatever happened to the old adage, “less is more”? Apple’s smartphone lineup. — which is due for its annual refresh either this month or next (possibly at an Apple Event on September 9... Read more
Take $50 off every 11th-generation A16 WiFi i...
Amazon has Apple’s 11th-generation A16 WiFi iPads in stock on sale for $50 off MSRP right now. Shipping is free: – 11″ 11th-generation 128GB WiFi iPads: $299 $50 off MSRP – 11″ 11th-generation 256GB... Read more
Sunday Sale: 14-inch M4 MacBook Pros for up t...
Don’t pay full price! Amazon has Apple’s 14-inch M4 MacBook Pros (Silver and Black colors) on sale for up to $220 off MSRP right now. Shipping is free. Be sure to select Amazon as the seller, rather... Read more
Mac mini with M4 Pro CPU back on sale for $12...
B&H Photo has Apple’s Mac mini with the M4 Pro CPU back on sale for $1259, $140 off MSRP. B&H offers free 1-2 day shipping to most US addresses: – Mac mini M4 Pro CPU (24GB/512GB): $1259, $... Read more

Jobs Board

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.