FOR IMMEDIATE RELEASE:

GEFEN'S DVI TO ADC CONVERTER BOX WIDENS THE SCOPE OF APPLE CINEMA DISPLAYS

WOODLAND HILLS, CA [ April 9, 2001 ] To those who thought that life with
Apple's Display Cinema monitor couldn't get any better, it just got a
little brighter. With Gefen's DVI to ADC Converter Box, you no longer have
to scrap those classic Macintosh models-just plug them into the box, then
connect them to the monitor. It's as simple as that.

The boxes, which come with 6-foot DVI cable, 6-foot USB cable and a 208W
28V power supply, provide three main solutions:

1. to enable older G4 computers with DVI connections to connect to the 15
and 22-inch Apple Displays with ADC connections

2. to facilitate the addition of a second LCD display with ADC connections
using a PCI slot with the ATI Rage 128 pro graphics card

3. to connect VGA computers to the new Apple 17-inch Studio Display with
ADC connections.

The 3.5 by 1-inch boxes are currently shipping and may be ordered directly
online at
(http://www.gefen.com/products.html)http://www.gefen.com/products.html.
List price is $299.00 US plus shipping. Buyers must specify when ordering a
solution for VGA to ADC conversion as it requires unique cables and
adapters, which are included in the list price.

Gefen's full ex-tend-it product line, including the DVI to ADC conversion
box, will be available for review and sale at the NAB 2001 conference in
Las Vegas, Nevada from April 23rd through the 26th.

ABOUT GEFEN:
Headquartered in Woodland Hills, California, Gefen Inc. is a leading
developer of computer interconnectivity products and audio management
solutions for professional and personal computer users worldwide. Gefen's
ex-tend-it KVM (keyboard/video/mouse) extenders allow computer peripheral
extension of up to 300 feet while switches provide access to multiple
computers from a single workstation