New York City- July 18, 2000- Active Concepts (MacWorld Expo, Jacob Javits
Center, Booth #1854), a leading provider of Web Intelligence and online
consumer behavior analysis tools - is working closely with Apple to ensure
its web site traffic analysis product suite, Funnel Web, will support Mac
OS X, Apple's next generation Macintosh operating system.

To ship concurrently with release of Mac OS X, Funnel Web Enterprise and
Funnel Web 4.0 will provide users with the leading features and performance
that makes Funnel Web the leading e-commerce, business intelligence
solution for Macintosh users.

"Running Funnel Web with an Apache web server on a G4 Macintosh under MacOS
X will significantly lower the cost of entry for powerful,
high-performance, e-commerce corporate web sites, " explained Darren
Williams, president of Active Concepts. "Active Concepts is working with
Apple to make this value and performance a reality."

"The world's leading software developers are taking advantage of the
tremendous business opportunity with Mac OS X, which promises to be the
best operating system for consumers and professionals alike," said Clent
Richardson, Apple's vice president of Worldwide Developer Relations.
"Active Concepts Funnel Web on Mac OS X provides the next-generation
features and performance web hosts will need to succeed."

Product Overview
Funnel Web Enterprise
Funnel Web Enterprise key features set include: Streaming Media analysis,
Cluster analysis, Proxy analysis, unlimited virtual domains, Clickstream
analysis, Incremental log analysis, and online advertising (ROI) analysis.
Other important features include new generation GUI, PDF output, multi-site
log retrieval and real-time analysis.

Funnel Web Enterprise will be available for the Windows 95/98/NT/2000,
MacOS 8.5+ and MacOS X, Unix, Linux and Solaris platforms. MSRP starts at
$1199 U.S. to $3499 U.S.

Funnel Web 4.0
New features of Funnel Web 4.0 include: Incremental analysis, new
generation GUI, PDF output, glossary, multi-site log retrieval, and support
for 10 virtual domains.

Funnel Web 4.0 will be available for the Windows 95/98/NT/2000 and MacOS.
Funnel Web 4.0 has a retail price of $399 U.S. and an electronic
deliveryprice of $349 U.S.

About Active Concepts
Active Concepts Pty Ltd is a leading Internet analysis tools company
pioneering radical, Web analysis techniques. Its flagship product, Funnel
Web, has been internationally acclaimed for its easy-to-use, powerful Web
site analysis -- a crucial activity in today's online business environment.

Founded in 1997, Active Concepts is a privately held corporation committed
to the creation of powerful and innovative Internet analysis solutions for
improving the quality and effectiveness of education and online commerce.
Active Concepts can be contacted at 59 Osgood Place, San Francisco; Ph: 415
837 5946; Fx: 415 837 5949; mailto:info@activeconcepts.com.