FOR IMMEDIATE RELEASE:
Contact Roy Stocker
FirewireDirect.com
512-302-0012, ext. 313

October 26, 2000- Austin, Texas / FirewireDirect.com, Inc., a company
specializing in IEEE 1394, FireWire and iLINK peripherals and accessories
for Windows, Macintosh and Linux based computers, has further extended
their dedication to FireWire technology, announcing the availability of a
line of FireWire Card Readers.

The new FireReader products, an easy solution for bridging the gap between
your desktop PC and flash compatible devices like digital cameras, is the
most extensive selection of FireWire Flash Card Reader devices available
today.

The FireReader line includes the FireReader (CF) Compact Flash Card Reader,
the FireReader (SM) Smart Media Card Reader, both available now, and the
FireReader (MS) Sony Memory Stick Reader available in late November.

Specifically designed for use with digital cameras, PDAs and MP3 players,
they will enable users to quickly transfer data to and from Flash
compatible media, including desktop and portable, Palmtop PCs, Handheld
PCs, PDAs and other (OHCI) FireWire / iLINK compliant multimedia devices.

FirewireDirect is also presenting on their web site a comprehensive online
tutorial for users of FireWire digital video, including video lessons
published online with QuickTime, and printable tips. Accessible free of
charge to anyone with an interest in creating digital video clips with
FireWire equipment, it is provided as a tool to further introduce and
enhance the FireWire Digital Video experience. It is part of the company's
on line documentation and further extends the companies dedication to
leading the industry in available FireWire products, resources and support.

According to FirewireDirect Director Roy Stocker, "The FireWire DV Guide is
another tool we are excited to provide so FireWire users can make the most
of the digital experience with our ever growing line of FireWire products. "

FirewireDirect offers the most extensive, all FireWire line of
FireWire/1394/iLINK devices available, sold through an online store and
selected resellers and distributors worldwide. In addition to the new
FireReader line, they are established providers of a popular line of
FireWire storage devices, FireWire networking, PCI, CardBus, upgrade
products, adapters, and an complete selection of FireWire cables.

More information about the company and their line of FireWire products can
be found at their web site at http://www.firewiredirect.com.

The company can be reached by telephone at 512-302-0012 or by fax at
512-302-0064. E-mail inquiries may be directed to info@firewiredirect.com.