Eye-Fi (http://www.eye.fi,) has unveiled the Eye-Fi Pro, a new
wireless SDHC memory card for digital cameras that allows
professionals and photo enthusiasts to automatically upload images
straight from their camera to their computer and the web.

Available today, the Eye-Fi Pro includes RAW image support and
peer-to-peer connectivity for a direct connection between the camera
and a computer, no router or Internet connection required (also known
as ad hoc). Eye-Fi also announced today that all Eye-Fi card users
can now select which photos or videos they want to wirelessly
transfer from their camera to their computer or the web, using the
new Selective Transfer feature.

"People are engaged in photography at a deeper level than ever
before. They have moved from being casual photographers to passionate
enthusiasts, shooting in RAW for more extensive editing, adding
geotags for a richer experience or using an online gallery to share
their work," says Jef Holove, CEO of Eye-Fi. "These people are
looking for tools that advance the art of photography and make it
more efficient -- and the Eye-Fi Pro does both."

The Eye-Fi Pro lets users wirelessly upload more file types,
including JPEG and RAW images and videos. The Eye-Fi Pro also allows
users to create an ad hoc connection through their computer or other
mobile device to wirelessly upload media files while away from a
wireless router.

Like the Eye-Fi Explore Video, the new Eye-Fi Pro will automatically
upload images and videos direct to more than 25 online photo and
video sharing sites. It also lets users upload away from home at more
than 10,000 Wayport and open hotspots, and will automatically geotag
photos with information about where the images were taken. The Eye-Fi
Pro is now available at Amazon.com and www.eye.fi for an MSRP of $149.

Also announced today is Eye-Fi's newest feature, Selective Transfer,
that gives users more control over which photos and videos to upload.
Using the standard "protect" or "lock" feature in any camera's menu,
users can select which files to wirelessly upload. Any "protected"
photo or video will automatically be uploaded, and all photos and
videos will remain on the memory card until the user manually deletes
them. Selective Transfer is free and available now for all Eye-Fi
card users through the Eye-Fi Manager.

The Eye-Fi Connected camera features range from power setting
optimization to on-camera notifications while photos and videos are
wirelessly uploaded. These new cameras include Nikon's latest model,
the D5000 (which follows in the footstep of the already Eye-Fi
Connected D60 and D90), as well as the entire spring line-up of Casio
cameras, including the Casio EX-S12, Casio EX-S5, Casio EX-FS10,
Casio EX-FC100 and Casio EX-Z29.

Eye-Fi's complete line-up of wireless SD and SDHC memory cards range
in price from US$49-$149.