Equilibrium Releases New Version Of MediaRich Server

Includes Industrial-Strength Video Parallel Processing, New Flash Zoom and
Pan, Video Templating, Mac OS X Leopard Compatibility

SAUSALITO, CA, February 14, 2008 -- Equilibrium
(http://www.equilibrium.com), the leading provider of automated media
production and delivery solutions for the desktop, workgroup and
enterprise, continues to enhance and expand the capabilities of its
patented MediaRich technologies with the release of MediaRich CORE 3.8.5.
The upgrade is for the complete MediaRich product line, which includes
MediaRich Server, MediaRich for SharePoint, MediaRich Merchandizer and
MediaRich Audio/Video Server. Enhancements include the ability to process
videos in parallel, a new Sonic Flash Zoom and Pan, video templating (with
an optional expansion package), Mac OS X Leopard compatibility, support for
additional image and video formats and much more. Availability is
immediate. Current server customers may get the upgrade at no charge

About MediaRich

Equilibrium MediaRich automates image, sound and video productions and
enables the multi-channel delivery of any media assets. MediaRich is a
robust, fault tolerant, massively scalable, high volume media distribution
and repurposing engine. It enables today's companies to leverage dynamic
editing and delivery for the real-time creation of graphics, audio and
video files on-demand to any device. MediaRich seamlessly integrates with
any Digital Asset Management (DAM) or Content Management System (CMS).
MediaRich allows any organization to collaborate and manage all of its
digital assets. MediaRich can scale to meet any business' digital asset
needs regardless of the number of users or the original document, image or
video file size or type. MediaRich intelligently ingests asset metadata and
also adds previews to all assets, no matter what the original file
format/size. Microsoft Office, image or video assets can be edited and
deployed either as single items or in batches.

About Equilibrium

Equilibrium, the world leader in media processing since 1992 when it
released the first automated graphics processing software, DeBabelizer, now
leads the monetization of the next-generation Internet revolutions: music,
video and mobile. Media companies can break through traditional limits in
mass-produced media using Equilibrium's unique, high-powered MediaRich
engine for real-time personalization and delivery of music and video to
everything -- even mobile. Equilibrium offers its powerful solutions to the
desktop, workgroup, enterprise and web-server, delivering the same core
technology for cross-platform interoperability and integration virtually
anywhere.

Equilibrium currently powers some of the largest BtoB portals, web 2.0
infrastructures and websites in the world including: The Walt Disney
Pictures and Television, Sony Pictures, Universal Music Group, E!
Entertainment, Microsoft, Cisco, AOL, NBC Universal, Warner Brothers;
Hoovers, McGraw-Hill; Cornell, Harvard, MIT, Princeton, and Stanford.

Equilibrium works with regional and global e-business integrators and web
developers to provide training and support for implementing the open
architecture of MediaRich Media Server and self-service media serving DAM
solutions, content management systems, brand asset management and
enterprise portal solutions.

To learn more about the Equilibrium and its products, please visit
(http://www.equilibrium.com).