FOR IMMEDIATE RELEASE

BOOQ Debuts 17-Inch PowerBook Backpack "Boa.XL"

SIERRA MADRE, CALIF. November 24, 2003---BOOQ, fast-growing, innovative
creators of laptop carrying cases and accessories announce the introduction
of their all-new "Boa.XL", a full-featured laptop backpack designed for
some of the widest laptops on the market, namely the 17-inch PowerBook.

Boa.XL offers ample cargo room for books, folders and accessories, yet its
slim appearance and light weight may fair well with many owners of those
large and somewhat heavy PowerBooks. In fact, BOOQ has put extreme care
into ergonomics in Boa's design, and a carefully contoured shoulder strap
design and unique back surfacing are the results of months of development.
Even though BOOQ targets owners of 17-inch PowerBooks with this new
product, even 15-inch PowerBook users looking for refined styling, pure
materials, impeccable construction and solid functionality may find this
backpack an ideal transport. The full-featured product integrates a
detachable seatbelt nylon hip strap and a weather-protected iPod pocket
lined with non-scratch fabrics.

With the addition of its stylish Boa.XL, BOOQ is rounding off its line of
well-designed carrying cases for the 17-inch PowerBook. Priced at $149.95,
this full-featured backpack may prove to be irresistible to many PowerBook
owners.

Customers have come to expect fresh and innovative design solutions and
have grown to love the exceptional level of quality and functionality of
BOOQ's products. The privately held company is based in Sierra Madre,
California.

www.booqbags.com