FOR IMMEDIATE RELEASE

Booq Debuts Full-Featured Nappa Leather iPod Case

BURBANK, CALIF. August 4, 2003---Booq, a fast-growing, innovative brand of
laptop sleeves and backpacks, carrying cases and accessories announces the
introduction of its "PodPaq nappa" iPod case, a 3G iPod case crafted from
pure Nappa leather.

Based on the company's ballistic nylon PodPaq014 iPod case introduced at
MacWorld NY, PodPaq nappa targets iPod users looking for refined styling,
pure materials, impeccable construction and solid functionality. The
full-featured product integrates a slim belt clip, two accessory pockets in
a removable flap, as well as precise cutouts for controls, headphone jack
and dock.

With the addition of its stylish PodPaq nappa, Booq is bringing
well-designed cases of the highest quality and finish to the third
generation iPods. And, priced at $49.50, this well-rounded case may prove
to be irresistible to many 3G iPod owners.

Customers have come to expect fresh and innovative design solutions and
have grown to love the exceptional level of quality and functionality of
Booq's products. The privately held company is based in Burbank, California.

Booq - Supercharging the Restless in You
1901 Peyton Avenue Suite D
Burbank, California 91504
818.843.2554 (sales)
818.558.6616 (fax)
www.booqbags.com