Primera Announces World's Most Affordable, Automated CD / DVD
Duplication and Printing System

Bravo SE Disc Publisher sets new price/performance benchmark for
publishing CDs and DVDs.

PLYMOUTH, MN, USA (September 6, 2006) - Primera Technology, Inc.,
the world's leading developer and manufacturer of CD/DVD duplication
and printing equipment, today announced its Bravo SE Disc Publisher.

Instead of copying discs one at a time and then printing and sticking
labels, Bravo SE automates the entire burning and printing process.
An advanced, sixth-generation robotic mechanism is used to transport
discs into the built-in Pioneer DVR-111 DVD+-R/CD-R recorder. After
recording, each CD or DVD is individually inkjet printed
direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20
discs per job can be produced automatically and hands-free.

Typical users include marketing, public relations, engineering and
training departments, churches, film and video producers, photography
studios, music groups, schools, government agencies as well as other
companies and organizations that have a need for in-house production
of CDs and DVDs. Virtually any digital information can be recorded,
including audio, data, video, photos and more.

Bravo SE attaches to any PC running Windows 2000/XP through its
high-speed USB 2.0 interface. Bravo SE comes equipped with
PTPublisher SE duplication software. Developed by Primera
specifically for Bravo SE, PTPublisher SE offers a complete,
professional disc duplication solution that is easy to use. A
professional labeling software program called SureThing CD Labeler
Primera Edition is also included for graphic design.

Bravo SE also attaches to any Mac running Apple OS X. Included is
CharisMac Engineering's Discribe V5.0 duplication software along with
design templates for Adobe Illustrator and Photoshop.

"Bravo SE provides a completely automated, high-quality publishing
solution at the industry's most affordable price," said Mark D.
Strobel, Primera Technology's Vice President of Sales and Marketing.
"With its highly-attractive styling, small footprint and ease of use,
Bravo SE will further solidify Primera's Bravo-series disc publishers
as the world's best-selling CD/DVD duplication and printing systems."

The Bravo SE DVD/CD Publisher is priced at US$1495 MSRP. The Bravo SE
AutoPrinter, a no-drive, automated printing solution is priced at
US$995 MSRP. Both are available immediately through Primera's
resellers and distributors in more than 85 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the
world's leading developer and manufacturer of CD/DVD duplication and
printing equipment. Primera is known for its Composer line of CD/DVD
duplicators, Signature line of CD/DVD printers and Bravo line of
CD/DVD publishers including the world's best-selling Bravo II and
BravoPro Disc Publishers (Disc Publisher II and Pro in Europe and
Scandinavia).

More information about Primera, its history and products is available
on the Internet at www.primera.com or by calling 1-800-797-2772 (USA
and Canada). Outside of the USA and Canada, call (763) 475-6676 or
FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and
Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0)
611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
sales@primeraeurope.de.