Boris Announces Boris GRAFFITI 2.0
Integrated Vector Graphics and 2D/3D Title Animation

NEW YORK - July 18, 2001 - At Macworld today, Boris announced Boris
GRAFFITI 2.0, a major upgrade to the company's award winning graphics and
titling application. The first company to bring 2D and true 3D compositing
into non-linear editing, GRAFFITI 2.0 is the only integrated vector-based
titling package on the market. GRAFFITI 2.0's vector tools allow easy
creation of sophisticated animations such as text on path, with exceptional
sharpness. Along with flexible animation tools such as Type On and Title
Containers for auto-animated rolls, crawls, fades, shuffles and zooms,
GRAFFITI 2.0 allows users to map text to 3D shapes, and extrude and
composite in three dimensions. GRAFFITI 2.0 also supports the addition of
third-party Adobe After Effects filters.

""""""""Boris GRAFFITI 2.0 sets a new standard for integrated 2D and 3D title
animation,"""""""" says Boris Yamnitsky, company founder and president. """"""""The
unique range of creative options that GRAFFITI has always offered expands
dramatically in GRAFFITI 2.0 with the addition of vector text, which no
other company has ever offered in an integrated titling application. This
allows razor-sharp text at any scale, faster animation and unprecedented
flexibility for text styles. Along with this power, no application has ever
made title creation easier or faster than GRAFFITI 2.0.""""""""

Boris GRAFFITI 2.0 is expected to ship in Q3 of 2001, and is being shown in
the Boris booth #2040 at the Macworld Conference and Expo in New York, July
18-20.

Feature highlights in Boris GRAFFITI 2.0 include: Vector Text provides
razor-sharp clarity at any scale, as well as the ability to export
animations to .swf (Flash).

Expanded Title Animation Both the path shape and the text position for Text
on Path can be animated over time. """"""""Type On"""""""" features one click type-on
animation of progressively applied skew, tumble, spin, rotate, scale,
opacity, and position to a text page, alone or in combination, so
individual characters can easily fly/spin/fade/zoom/shuffle on or off the
screen.

Compositing Tools include 27 Apply modes for each layer in Boris GRAFFITI,
motion blur, advanced particle filters, and SmartView to dynamically update
views of animated parameters in the timeline.

Audio Import and Playback Scratch audio track includes timeline waveform
display and level controls to enable easier reference and synchronization
to audio during effect animation design. Real-time playback of scrub audio
and sync audio during Preview to RAM.

Third Party Plug-ins from many leading packages developed for Adobe After
Effects may now be used with all NLE systems supported by Boris GRAFFITI
2.0. They appear in the Boris GRAFFITI Filters menu, and behave like any
other Boris filters.

Unparalleled Integration while not a new feature, remains a crucial
advantage in Boris GRAFFITI 2.0: it is the only effects solution that
allows this range of features directly inside non-linear editing
applications. Open GL and Dual Processor Support on both Windows and
Macintosh computers means faster effects creation and faster rendering.
Boris GRAFFITI 2.0 also features Altivec enhancement on Macintosh G4
computers.

Support
Boris GRAFFITI 2.0 supports Adobe After Effects, Adobe Premiere, Apple
Final Cut Pro, Canopus Rex/Raptor/Storm Edit, DPS Velocity, Fast studio.DV,
IMC Incite, in-sync Speed Razor, Ulead Media Studio Pro, United Media
Online Express. Boris GRAFFITI Professional 2.0 supports all Boris GRAFFITI
hosts and adds support for Avid Xpress, Avid Xpress DV, Avid Media
Composer, Avid Symphony, Discreet edit*, Fast purple, Fast silver, Media
100 i, Media 100 iFINISH, Panasonic DV Edit, newsbyte, and Postbox, and
Sony ES-3.

Pricing and Availability
Boris GRAFFITI 2.0 will be available in Q3 2001 through resellers
worldwide, with an MSRP of $495.00 USD. Boris GRAFFITI Professional 2.0 has
an MSRP of $995. Upgrades from previous versions of GRAFFITI are $199.

Boris Information

Founded in 1995 in Boston, Massachusetts, Boris is the leading developer of
integrated effects technology, delivering 3D compositing and vector graphic
products for the broadcast, post-production, film and multi-media
industries. Its powerful products offer editors and graphic artists
professional content creation solutions for 2D and 3D motion graphics with
unlimited creative flexibility.

Since the company's inception, Boris products have grown to serve over
70,000 artists worldwide. A great part of its success lies in the ability
to tightly integrate and leverage technologies through strong partnerships
with industry-leading manufacturers including Adobe, Apple, Avid, Canopus,
DPS, Discreet, FAST, In:sync, Incite, Matrox, Media 100, Panasonic, Sony,
Ulead and United Media.
For more information about Boris FX 2.0, including an online feature tour,
visit http://www.borisfx.com/products/GRAFFITI.

Boris general information:
United States and Canada: 888.77BORIS (888-772-6747)
International: 617.451.9900
http://www.BorisFX.com