FOR IMMEDIATE RELEASE

BOOQ Ships First of 500 "Boa.XM limited" Backpacks

SIERRA MADRE, CALIF. July 14, 2005---BOOQ, a fast-growing, premium brand of
performance-driven laptop carrying cases for creative professionals on the
move, announces that it has begun shipping first orders for the all-new
Boa.XM limited, a 15-inch ballistic nylon backpack with a limited
production run of just 500 units world-wide.

The Boa.XM limited, with its slick beige exterior, blood orange interior,
cool-grey hardware and back padding, was created for creative professionals
looking for a truly rare backpack. The product integrates a rugged,
rigid-frame laptop compartment for superior protection for a 15-inch
PowerBook or 14-inch iBook, ergonomic shoulder straps and a dedicated iPod
pocket.

With the addition of its Boa.XM limited, BOOQ is bringing another
well-designed backpack of the highest performance and design quality to the
next generation of creative professionals. Priced at $149.95, Boa.XM
limited will most certainly not last long.

Customers have come to expect fresh and innovative design solutions and
have grown to love the exceptional level of quality and functionality of
BOOQ's products. The privately held company is based in Sierra Madre,
California. [Product Link:
(http://www.booqbags.com/Detail.bok?no=365])http://www.booqbags.com/Detail.bok?no=365]