FOR IMMEDIATE RELEASE
July 24, 2001

BLUE WORLD ANNOUNCES SPECIAL UPGRADE PRICING TO LASSO PROFESSIONAL 5

Bellevue, WA--July 24, 2001--Blue World Communications, Inc.--pioneers of
the Web Data Engine(tm)--today announced special discounts on upgrades to
its forthcoming Lasso Professional 5 Standard Edition product. All
customers who purchase new full versions of Lasso Web Data Engine 3.x
between now and the release of Lasso Professional 5 Standard Edition will
qualify for $200 off the standard price on upgrades to Lasso Professional 5
Standard Edition currently scheduled for availability late Summer 2001.

""""""""Interest and excitement in the forthcoming Lasso Professional 5 Standard
Edition product is overwhelmingly positive and consistent,"""""""" said Bill
Doerrfeld, CEO of Blue World. """"""""We're delighted to make it easier for
customers to purchase Lasso Web Data Engine 3.x today while offering a big
discount on the future upgrade price to Lasso Professional 5 Standard
Edition.""""""""

Availability and Pricing

Lasso Professional 5 Standard Edition is scheduled for release in late
Summer 2001. New purchase and upgrade pricing is not available at this time
and will be announced upon the release of Lasso Professional 5 Standard
Edition. The standard upgrade price to Lasso Professional 5 Standard
Edition will simply represent the difference in price between current
editions of Lasso Web Data Engine 3.x and Lasso Professional 5 Standard
Edition notwithstanding the special discount described in this announcement
for customers who purchase Lasso Web Data Engine 3.x between now and the
release of Lasso Professional 5 Standard Edition.

About the Lasso 5 Product Line

The Lasso 5 product line represents powerful Web application server
technology designed to meet the high-end needs of advanced Web developers
along with the ease-of-use and productivity needs of professional Web
designers enabling Web professionals to quickly build and serve powerful
data-driven Web sites. The Lasso 5 product line will include Lasso
Professional 5 and Lasso Studio 5. Additional information is available at
http://www.blueworld.com/Lasso5/.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso Web Data
Engine, Lasso Studio and Blue World ListSearch service in fulfillment of
its mission to bring business to the Internet(tm).