FOR IMMEDIATE RELEASE
July 29, 2002

BLUE WORLD ANNOUNCES LASSO PARTNER ALLIANCE

Partner program offers numerous benefits for Web developers, ISPs,
webmasters, trainers, vendors and consultants.

Bellevue, WA--July 29, 2002--Blue World Communications, Inc.--pioneers of
the Web Data Engine(tm)--today announced the launch of the Lasso Partner
Alliance (LPA), a new service designed to offer numerous benefits for
advanced users of Blue World Lasso products.

"At Blue World, we're committed to serving the needs of leaders within the
burgeoning Lasso community with partner-level benefits," said Bill
Doerrfeld, CEO of Blue World. "We believe we've created a program that will
provide members the information and services they require in order to
better build, serve, maintain, and market solutions based on Lasso
products."

LPA Benefits

Lasso Partner Alliance members receive the following benefits:

LPA Talk - Access to private discussion forum--with searchable
archives--frequented by top Lasso developers and Blue World employees for
advanced technical discussions of current and future Lasso products and
discussions of Blue World services, policies, and procedures.

Pre-Release Software - Early access to select pre-release versions of Blue
World software and services. Participants in alpha and beta programs for
most Blue World products and services will be drawn from the Lasso Partner
Alliance membership.

Bug Tracking - Access to Blue Bugs issue tracking system for tracking the
status of bugs and feature requests for Lasso products.

Private Web Site - Access to private member Web site containing pre-release
product information along with special business opportunities.

Save on Blue World Products and Services - 10% savings on purchase of new
and upgrade Lasso software and support services directly from Blue World
for not-for-resale use within LPA member organizations.

Volume Purchase Discounts - Volume license discounts on new purchases of
Lasso Professional 5 Developer Edition or Lasso Studio for Lasso ISPs,
training providers, and corporate workgroups.

LPA Directory Listing - Listing in LPA directory at
http://www.lassopartner.com/directory/.
This is the primary directory of leading Lasso developers, ISPs, and
solution vendors and is promoted by Blue World as the first place where
inquiries and referrals are directed for Lasso related products and
services.

LPA Logo Display - Ability to display the Lasso Partner Alliance member
logo on members' Web sites and marketing materials for enhanced recognition.

Member Newsletter - Monthly newsletter with confidential progress reports
straight from the CEO of Blue World.

Third Party Specials - Special discounts on third-party products, services,
and promotional opportunities will be offered from time to time.

Testimonials

"As an advanced Lasso developer, I rely on the LPA to provide me with the
latest technical information and the ability to help drive the direction
for future development. Lasso contributes to 80% of my company's revenue,
so becoming a Lasso Partner was an obvious must." Bil Corry, President,
Mindio Corporation.

"As a Lasso developer, knowledge of product roadmaps and hands-on testing
of future releases helps me plan my business, and gives me a competitive
advantage. The Lasso Partner Alliance provides this with a level of
information that is simply amazing. Furthermore, the LPA forum allows me to
establish relationships with expert Lasso developers worldwide." Morten
Bagai, bagai.com

"LPA allows our business to stay on the leading edge with access to
pre-release software and bug tracking while providing contact with Blue
World though LPA Talk. I'd recommend LPA to all developers and businesses
who rely on Lasso technology to handle their Internet or intranet needs."
Jim Van Heule, President, VH Publications, Inc.

Memberships and Fees

Two types of memberships are available, Associate and Corporate. An
Associate membership includes one listing in the LPA member directory and
full LPA benefits for a single user. A Corporate membership includes one
listing in the LPA member directory and full LPA benefits for up to five
users within a single organization. Fees for a 12 month membership are $399
for Associate and $1199 for Corporate.

How to Join

Additional information and details on how to join are available on the
Lasso Partner Alliance Web site at (http://www.LassoPartner.com).

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso
Professional 5, Lasso Web Data Engine, Lasso Studio and the ListSearch.com
service in fulfillment of its mission to bring business to the Internet(tm).