FOR IMMEDIATE RELEASE
August 8, 2001

BLUE WORLD ANNOUNCES ENHANCED TECHNICAL SUPPORT SERVICES

Bellevue, WA--August 8, 2001--Blue World Communications, Inc.--pioneers of
the Web Data Engine(tm)--today announced enhanced technical support
services and a special offer for customers who purchase paid technical
support between now and October 31, 2001.

"As part of our commitment to provide exemplary service, we're pleased to
provide enhancements to our support services," said Bill Doerrfeld, CEO of
Blue World. "It is critically important for Web developers to receive
top-notch and timely support. We've enhanced our service and support teams
and are ready to serve our valued customers with even more timely response
beyond the timely and complete service our customers have come to expect
from Blue World."

Effective immediately, Blue World paid technical support service plans will
include priority support, offering registered customers guaranteed three
hour response time within normal business hours. Basic paid technical
support service will also be available with a guaranteed eight hour
response time. Most priority and basic support issues will receive a
response sooner than the guaranteed response time. (The current average
response time is under 36 minutes.) Blue World paid technical support
services complement the purchase of Blue World software and are available
for purchase via the Blue World Store at http://store.blueworld.com/ in the
following options:

Basic Technical Support - Two Incidents; $199
Basic Technical Support - Five Incidents; $399
Priority Technical Support - Two Incidents; $299
Priority Technical Support - Five Incidents; $599

Special Award for Free Support

Those customers who purchase a Blue World support plan between now and
October 31, 2001 will qualify for a free Blue World five incident priority
support plan (valued at $599). The winner of said support plan will be
randomly selected among the list of all customers who purchase Blue World
paid technical support during this time period. The winner will be
announced on November, 1, 2001.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso Web Data
Engine, Lasso Studio and Blue World ListSearch service in fulfillment of
its mission to bring business to the Internet(tm).