Avie Tevanian Named Chief Software Technology Officer of Apple

Bertrand Serlet Promoted to Senior Vice President of Software Engineering

CUPERTINO, California-July 8, 2003-Apple=AE today announced that Avadis
"Avie" Tevanian Jr., Ph.D., will become the company's chief software
technology officer and Bertrand Serlet will be promoted to senior vice
president of Software Engineering. In his new role, Tevanian will focus on
setting company-wide software technology directions, and Serlet will now
report directly to Apple CEO Steve Jobs and lead the company's OS Software
Engineering group.

"This will be a seamless handoff," said Steve Jobs, Apple's CEO. "Panther,
the next major release of Mac OS X, is in great shape and everything is on
track to ship it later this year, making this a good time to let Avie
return to a more hands-on technical role and to promote Bertrand to lead
our entire OS software engineering team."

"This is something I've wanted to do for some time," said Avie Tevanian,
Apple's newly appointed chief software technology officer. "I'm incredibly
proud of the products the software engineering team has delivered over the
past few years, and I am 100% confident that their success will continue
under Bertrand's leadership."

Serlet has been Apple's vice president of Platform Technology, managing the
largest part of the Mac=AE OS software engineering group. He joined Apple in
1997 and has been a key player in the definition, development and creation
of Mac OS X. Before joining Apple, Serlet spent four years at Xerox PARC,
then joined NeXT in 1989. Serlet holds a doctorate in Computer Science from
the University of Orsay, France.

Tevanian joined Apple in February of 1997 as senior vice president of
Software Engineering, and holds a Ph.D. and a Masters of Science degree in
computer science from Carnegie Mellon University and a Bachelor of Arts
degree in mathematics from the University of Rochester.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.