Apple Updates MacBook With LED-Backlit Display, Multi-Touch Trackpad &
Built-in Seven-Hour Battery

CUPERTINO, California--October 20, 2009--Apple today updated its popular
MacBook with a new, durable polycarbonate unibody design featuring a
brilliant LED-backlit display, a glass Multi-Touch trackpad and Apple's
innovative built-in battery for up to seven hours of battery life.
Inheriting technology and design features from the MacBook Pro line, the
new MacBook is an ideal consumer notebook for students and new Mac users,
and is available for $999.

"The new MacBook includes many of the great features found on the
innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch
trackpad and built-in long-life battery," said Philip Schiller, Apple's
senior vice president of Worldwide Product Marketing. "With the only lineup
of notebooks all featuring unibody enclosures, LED-backlit displays and
long-life battery technology, there's never been a better time to switch to
a Mac."

The new MacBook features a unibody, polycarbonate enclosure that makes it
lighter and more durable. The new design includes a unique non-skid bottom
surface and at just 4.7 pounds, the sleek MacBook slides easily into a
backpack or briefcase. MacBook comes standard with a bright, LED-backlit
display with the same wide-angle viewing technology used in the MacBook Pro
line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a
250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple's innovative built-in notebook battery for
up to seven hours of wireless productivity on a single charge, and up to
1,000 recharges.* At nearly three times the lifespan of conventional
notebook batteries, Apple's built-in battery results in fewer depleted
batteries and less waste. Depleted batteries can be replaced for $129,
which includes installation and environmentally responsible disposal of
your old battery.

The energy-efficient MacBook joins the industry's greenest lineup of
notebooks, with every Mac notebook achieving EPEAT Gold** status and
meeting Energy Star 5.0 requirements. The entire Mac notebook line now
comes standard with energy efficient LED-backlit displays that are
mercury-free and made with arsenic-free glass. Mac notebooks contain no
brominated flame retardants, use internal cables and components that are
PVC-free and are constructed of recyclable materials.

Every Mac comes with Mac OS X Snow Leopard, the world's most advanced
operating system, and iLife, Apple's innovative suite of applications for
managing photos, making movies and creating and learning to play music.
Snow Leopard builds on a decade of OS X innovation and success with
hundreds of refinements, new core technologies and out of the box support
for Microsoft Exchange. iLife features iPhoto, to easily organize and
manage photos; iMovie with powerful easy-to-use new features such as
Precision Editor, video stabilization and advanced drag and drop; and
GarageBand which introduces a whole new way to help you learn to play piano
and guitar.

Pricing & Availability

The new MacBook is available immediately through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers.

The new MacBook, for a suggested retail price of $999 (US), includes:

* 13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
* 2.26 GHz Intel Core 2 Duo with 3MB shared L2 cache;
* 1066 MHz front-side bus;
* 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
* NVIDIA GeForce 9400M integrated graphics;
* 250 GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
* a slot-load 8X SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* Mini DisplayPort for video output (adapters sold separately);
* built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
* Gigabit Ethernet port;
* built-in iSight video camera;
* two USB 2.0 ports;
* one audio line in/out port, supporting optical digital out and analog
in/out;
* glass Multi-Touch trackpad;
* built-in, 60WHr lithium polymer battery; and
* 60 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to
4GB 1066 MHz DDR3 SDRAM, or 320GB 5400 rpm, 500GB 5400 rpm hard drive, Mini
DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for
30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple MagSafe
Airline Adapter and the AppleCare Protection Plan.
*A properly maintained MacBook battery is designed to retain 80 percent or
more of its original capacity during a lifespan of up to 1,000 recharge
cycles. Battery life and charge cycles vary by use and settings. For more
information visit www.apple.com/macbook/features.html.
**EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all
of the 23 required criteria and at least 75 percent of the optional
criteria are recognized as EPEAT Gold products. The EPEAT program was
conceived by the US EPA and is based on IEEE 1680 standard for
Environmental Assessment of Personal Computer Products. For more
information visit www.epeat.net.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.