Apple Updates iMac

Now with Faster Processors & Faster Graphics Option

CUPERTINO, California--April 28, 2008--Apple today updated its all-in-one
iMac line with the latest Intel Core 2 Duo processors and the most powerful
graphics ever available in an iMac. With prices starting at just $1,199,
iMac includes faster processors with 6MB L2 cache and a faster 1066 MHz
front-side bus across the entire line, and 2GB of memory standard in most
models. The 24-inch iMac now offers a 3.06 GHz Intel processor and the
high-performance NVIDIA GeForce 8800 GS graphics as options, extending
iMac's lead as the ultimate all-in-one desktop computer for both consumers
and professionals.

"The iMac's gorgeous aluminum and glass all-in-one design has been an
incredible hit with our customers and is just one of the reasons Mac sales
are growing three and a half times faster than PC sales," said Philip
Schiller, Apple's senior vice president of Worldwide Product Marketing.
"With the latest Intel processors, a faster new graphics option and more
memory, customers now have even more reasons to love the iMac."

Packing dual-core performance into the convenience of a striking all-in-one
design, the new iMac includes faster Intel Core 2 Duo processors across the
line; a 1066 MHz front-side bus; up to 4GB of 800 MHz DDR2 SDRAM memory;
and a widescreen flat-panel display supporting millions of colors. For the
first time, the 24-inch iMac features an optional NVIDIA GeForce 8800 GS
with 512MB of video memory, to deliver up to two times standard performance
for graphic intensive applications*. Providing the latest in
high-performance connectivity options to quickly and conveniently transfer
digital photos, music and video, iMac includes built-in AirPort Extreme
802.11n Wi-Fi networking for up to five times the performance of 802.11g**;
Bluetooth 2.1+EDR; Gigabit Ethernet; built-in iSight video camera; a total
of five USB 2.0 ports (including two on the Apple Keyboard); and one
FireWire 400 and one FireWire 800 port.

The iMac furthers Apple's commitment to environmental progress with highly
recyclable and durable materials including scratch-resistant glass and
professional grade aluminum. Every model in the iMac line is rated EPEAT
Silver and the power-efficient iMac also meets the stringent Energy Star
4.0 requirements for power consumption. Customers who purchase any
qualifying Apple computer can recycle their old PC or Mac for free via the
Apple Recycling Program.

Every Mac in the Apple lineup comes with iLife '08, the most significant
update ever to Apple's award-winning suite of digital lifestyle
applications, featuring a major new version of iPhoto and a completely
reinvented iMovie, both seamlessly integrated with the new .Mac Web Gallery
for online photo and video sharing. Every Mac also includes Leopard, the
sixth major release of the world's most advanced operating system which
features Time Machine, an effortless way to automatically back up
everything on a Mac***; a redesigned Finder that lets users quickly browse
and share files between multiple Macs; Quick Look, a new way to instantly
see files without opening an application; Spaces, an intuitive new feature
used to create groups of applications and instantly switch between them; a
brand new desktop with Stacks, a new way to easily access files from the
Dock and major enhancements to Mail and iChat. .Mac members can use the new
Back to My Mac feature to browse and access files on their home computer
from a Mac over the Internet while on the road****.

Pricing & Availability

The new iMac line is available immediately through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers.

The new 20-inch 2.4 GHz iMac, for a suggested retail price of $1,199 (US),
includes:

* 20-inch widescreen LCD display;
* 2.4 GHz Intel Core 2 Duo processor with a 1066 MHz front-side bus;
* 1GB of 800 MHz DDR2 SDRAM expandable to 4GB;
* 250GB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2400 XT with 128MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the Apple Keyboard, Mighty Mouse and infrared Apple Remote.

The new 20-inch 2.66 GHz iMac, for a suggested retail price of $1,499 (US),
includes:

* 20-inch widescreen LCD display;
* 2.66 GHz Intel Core 2 Duo processor with a 1066 MHz front-side bus;
* 2GB of 800 MHz DDR2 SDRAM expandable to 4GB;
* 320GB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2600 PRO with 256MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the Apple Keyboard, Mighty Mouse and infrared Apple Remote.

The new 24-inch 2.8 GHz iMac, for a suggested retail price of $1,799 (US),
includes:

* 24-inch widescreen LCD display;
* 2.8 GHz Intel Core 2 Duo processor with a 1066 MHz front-side bus;
* 2GB of 800 MHz DDR2 SDRAM expandable to 4GB;
* 320GB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2600 PRO with 256MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the Apple Keyboard, Mighty Mouse and infrared Apple Remote.

Build-to-order options and accessories include: a 3.06 GHz Intel Core 2 Duo
processor, up to 4GB DDR2 SDRAM, NVIDIA GeForce 8800 GS with 512MB of video
memory and up to a 1TB Serial ATA hard drive on the 24-inch iMac; up to 4GB
DDR2 SDRAM and up to 750GB Serial ATA hard drive on the 2.66 GHz 20-inch
iMac; and up to 4GB of DDR2 SDRAM and up to 500GB Serial ATA hard drive on
the 2.4 GHz 20-inch iMac. Additional options include: Apple Wireless
Keyboard and Wireless Mighty Mouse; AirPort Express and AirPort Extreme
Base Station; the AppleCare Protection Plan; and pre-installed copies of
iWork '08, Logic Express 8, Final Cut Express 4 and Aperture 2.

*Testing conducted by Apple in April 2008 using preproduction 24-inch iMac
units with 2.8GHz Intel Core 2 Duo processors. Based on Quake 4 using 1920
x 1200 High Quality setting. Performance tests are conducted using specific
computer systems and reflect the approximate performance of iMac.

**AirPort Extreme is based on an IEEE 802.11n draft specification. Actual
performance will vary based on range, connection rate, site conditions,
size of network and other factors.

***Time Machine requires an additional hard drive (sold separately).

****The .Mac service is available to persons aged 13 or older. Annual
membership fee and internet access required. Terms and conditions apply.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.