Apple Unveils the New iPod

Fifth Generation iPod Now Plays Music, Photos & Video

SAN JOSE, Calif., Oct. 12 -- Apple today introduced the new iPod(R),
featuring a gorgeous 2.5-inch color screen which can display album artwork
and photos, and play stunning video including music videos, video Podcasts,
home movies and television shows. The new iPod holds up to 15,000 songs,
25,000 photos or over 150 hours of video and is available in a 30GB model
for $299 and a 60GB model for $399, with both models available in stunning
white or black designs.

"The new iPod is the best music player ever -- it's 30 percent thinner and
has 50 percent more storage than its predecessor -- yet it sells for the
same price and plays stunning video on its 2.5-inch color screen," said
Steve Jobs, Apple's CEO. "Because millions of people around the world will
buy this new iPod to play music, it will quickly become the most popular
portable video player in history."

The new iPod plays music, audiobooks, audio Podcasts, video Podcasts, home
movies, music videos and popular television shows like "Lost" and
"Desperate Housewives." The unrivaled combination of iPod and iTunes(R) 6
now provides customers with a seamless experience for buying, managing and
playing video as well as audio content, including over 2,000 music videos,
six short films from the Academy-Award winning Pixar Animation Studios, and
five television shows from ABC and Disney Channel, including the immensely
popular "Lost" and "Desperate Housewives."

The new iPod combines all of the ground breaking features that have made
the iPod the best music player in the world with revolutionary new features
such as the ability to view video content on a larger stunning color
display.

The new iPod features Apple's innovative Click Wheel for precise, one-
handed navigation and the portable design is ideal for putting music,
Podcasts, photos, audiobooks, home movies, music videos and popular
television shows in a pocket for on-the-go viewing. iPod users can also
watch their video content and slideshows of their photos on a television
via optional Apple accessories.

Featuring seamless integration with the iTunes Music Store and the iTunes
digital music jukebox, iPod features Apple's patent pending Auto-Sync
technology that automatically downloads digital music, Podcasts, photos,
audiobooks, home movies, music videos and popular television shows onto the
iPod and keeps them up-to-date whenever the iPod is plugged into a Mac(R)
or Windows computer using USB 2.0. The 30GB model features up to 14 hours
of battery life for music playback and the 60GB model features up to 20
hours of battery life for music playback.*

Pricing & Availability

The new iPods will begin shipping next week for a suggested retail price of
$299 (US) for the 30GB model and $399 (US) for the 60GB model through the
Apple Store(R) (http://www.apple.com ), Apple's retail stores and Apple
Authorized Resellers. All iPod models include earbud headphones, USB 2.0
cable, case, dock insert and a CD with iTunes for Mac and Windows computers.

Optional accessories designed for the new iPod include: Universal Dock for
$39 (US), giving users easy access to a USB port for syncing, IR support to
work with the Apple Remote and a variable line out and S-video connections
for integration within the living room; Apple Remote for $29 (US),
providing wireless integration to the Universal Dock and quick and easy
access to controls from across the room; Apple iPod AV cable for $19 (US),
enabling television viewing of video content in full-screen; the iPod
Camera Connector for $29 (US); and Apple Socks for $29 (US) providing six
vibrant color socks to dress up and protect your iPod.

iPod requires a Mac with a USB 2.0 and Mac OS(R) X version 10.3.9 or later
and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home
or Professional (SP2) and iTunes 6.

* Battery life and number of charge cycles vary by use and settings. See
http://www.apple.com/batteries for more information. Music capacity is
based on four minutes per song and 128-Kbps AAC encoding; video capacity is
based on H.264 750-Kbps combined with 128-Kbps audio; and photo capacity is
based on iPod- viewable photos transferred from iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its award-
winning desktop and notebook computers, OS X operating system, and iLife
and professional applications. Apple is also spearheading the digital music
revolution with its iPod portable music players and iTunes online music
store.