Apple Unveils New iMac With 21.5 and 27-inch Displays

Features LED-Backlit Displays, Available Quad-Core Processors & the New
Wireless Magic Mouse

CUPERTINO, California--October 20, 2009--Apple today unveiled an all new
iMac line featuring brilliant LED-backlit 21.5 and 27-inch widescreen
displays in a new edge-to-edge glass design and seamless all aluminum
enclosure. The new iMac line, starting at $1,199, is the fastest ever with
Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7
quad-core processors for up to twice the performance.* Every new iMac ships
with a wireless keyboard and the all new wireless Magic Mouse, the world's
first mouse with Multi-Touch technology pioneered by Apple on the iPhone,
iPod touch and Mac notebook trackpad.

"The iMac is widely praised as the best desktop computer in the world and
today we are making it even better," said Philip Schiller, Apple's senior
vice president of Worldwide Product Marketing. "With brilliant LED displays
and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop
experience that we think customers will love."

The new iMac features stunning LED-backlit displays with a 16:9 aspect
ratio, ideal for watching high definition movies and TV shows from iTunes,
or editing and watching your own videos or photos using iLife. The new
21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The
27-inch iMac features a beautiful 2560-by-1440 pixel display that offers 60
percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch
displays use IPS technology to deliver consistent color across an ultra
wide 178 degree viewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse
featuring Apple's revolutionary Multi-Touch technology. Instead of needing
mechanical buttons, scroll wheels or scroll balls, the entire top of the
Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a
user can easily scroll through long documents, pan across large images or
swipe to move forward or backward through a collection of web pages or
photos. The Magic Mouse can be configured as either a single button or two
button mouse, according to the user's preference. The wireless keyboard and
Magic Mouse work seamlessly with the iMac's built-in Bluetooth capabilities
to provide a clean, cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce
9400M integrated graphics or ATI Radeon HD 4670 discrete graphics in the
21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATI Radeon HD
4850 discrete graphics in the 27-inch model. The new iMac line now also
features 4GB of 1066 MHz DDR3 memory and capacity up to 16GB across four
SO-DIMM slots. Every iMac features a built-in iSight video camera, mic and
stereo speakers integrated into the thin aluminum and glass design. iMac
includes built-in AirPort Extreme 802.11n Wi-Fi networking, Bluetooth
2.1+EDR, Gigabit Ethernet, a total of four USB 2.0 ports, one FireWire 800
port and a new built-in SD card slot.

Apple today also announced that the Mac mini, the world's most energy
efficient desktop,** is now faster, offers more storage and comes standard
with double the memory. Starting at $599, the entry level Mac mini features
a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz
memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, NVIDIA
GeForce 9400M integrated graphics and a SuperDrive. The $799 Mac mini
features a 2.53 GHz Intel Core 2 Duo processor, 4GB of memory and a larger
320GB hard drive. Apple now offers a $999 Mac mini that is specially
configured with Mac OS X Snow Leopard Server. Mac mini with Snow Leopard
Server features two 500GB hard drives for a total of 1TB of server storage
in the tiny 6.5-inch square by 2-inch tall Mac mini enclosure.

Continuing Apple's commitment to the environment, both iMac and Mac mini
extend their leadership in green design. iMac and Mac mini meet the new,
more stringent Energy Star 5.0 requirements and achieve EPEAT Gold
status.*** The new iMac now features LED-backlit displays that are
mercury-free and made with arsenic-free glass. Both iMac and Mac mini use
PVC-free internal components and cables, contain no brominated flame
retardants, use highly recyclable materials, and feature material-efficient
system and packaging designs.

Every Mac comes with Mac OS X Snow Leopard, the world's most advanced
operating system, and iLife, Apple's innovative suite of applications for
managing photos, making movies and creating and learning to play music.
Snow Leopard builds on a decade of OS X innovation and success with
hundreds of refinements, new core technologies and out of the box support
for Microsoft Exchange. iLife features iPhoto, to easily organize and
manage photos; iMovie with powerful easy-to-use new features such as
Precision Editor, video stabilization and advanced drag and drop; and
GarageBand which introduces a whole new way to help you learn to play piano
and guitar.

Pricing & Availability

The new 3.06 GHz Intel Core 2 Duo iMac and Mac mini lines are now shipping
and available through the Apple Store (www.apple.com), Apple's retail
stores and Apple Authorized Resellers. The Intel Core i5 and i7 quad-core
iMacs are available for order and will begin shipping this November. Mac
mini with Mac OS X Snow Leopard Server is available from the Apple Store
and Apple's retail stores.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,199
(US), includes:

* 21.5-inch 1920 x 1080 LED-backlit display;
* 3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
* 4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
* NVIDIA GeForce 9400M integrated graphics;
* 500GB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* Mini DisplayPort for video output (adapters sold separately);
* built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
* built-in iSight video camera;
* Gigabit Ethernet port;
* four USB 2.0 ports;
* one FireWire 800 port;
* SD card slot;
* built-in stereo speakers and microphone; and
* Wireless Apple Keyboard, Magic Mouse.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,499
(US), includes:

* 21.5-inch 1920 x 1080 LED-backlit display;
* 3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
* 4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
* ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
* 1TB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* Mini DisplayPort for video output (adapters sold separately);
* built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
* built-in iSight video camera;
* Gigabit Ethernet port;
* four USB 2.0 ports;
* one FireWire 800 port;
* SD card slot;
* built-in stereo speakers and microphone; and
* Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 3.06 GHz iMac, for a suggested retail price of $1,699 (US),
includes:

* 27-inch 2560 x 1440 LED-backlit display;
* 3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
* 4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
* ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
* 1TB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* Mini DisplayPort for video input and output (adapters sold separately);
* built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
* built-in iSight video camera;
* Gigabit Ethernet port;
* four USB 2.0 ports;
* one FireWire 800 port;
* SD card slot;
* built-in stereo speakers and microphone; and
* Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 2.66 GHz Core i5 iMac, for a suggested retail price of
$1,999 (US), includes:

* 27-inch 2560 x 1440 LED-backlit display;
* 2.66 GHz Intel Core i5 quad-core processor with 8MB shared L3 cache;
* 4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
* ATI Radeon HD 4850 discrete graphics; with 512MB GDDR3;
* 1TB Serial ATA hard drive running at 7200 rpm;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* Mini DisplayPort for video input and output (adapters sold separately);
* built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
* built-in iSight video camera;
* Gigabit Ethernet port;
* four USB 2.0 ports;
* one FireWire 800 port;
* SD card slot;
* built-in stereo speakers and microphone; and
* Wireless Apple Keyboard, Magic Mouse.

Build-to-order options for the 27-inch Core i5 quad-core iMac include a 2.8
GHz Intel Core i7 quad-core processor.

*Based on estimated results of industry-standard SPECint_base2006 and
SPECfp_rate_base2006 rate tests. SPEC is a registered trademark of Standard
Performance Evaluation Corporation (SPEC). Testing conducted by Apple in
October 2009 using preproduction 27-inch iMac Intel Core i5-based 2.66 GHz
units and shipping 24-inch iMac Intel Core 2 Duo--based 3.06 GHz units.
Performance tests are conducted using specific computer systems and reflect
the approximate performance of iMac.

**Claim based on energy efficiency categories and products listed within
the EPA ENERGY STAR 5.0 database as of October 2009.

***EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all
of the 23 required criteria and at least 75 percent of the optional
criteria are recognized as EPEAT Gold products. The EPEAT program was
conceived by the US EPA and is based on IEEE 1680 standard for
Environmental Assessment of Personal Computer Products. For more
information visit www.epeat.net.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.