Apple Unveils New iMac

All New Line Features Sleek Aluminum 20- and 24-inch Designs

CUPERTINO, California--August 7, 2007--Apple today unveiled an all new
all-in-one iMac line featuring gorgeous 20- and 24-inch widescreen displays
encased in elegant and professional aluminum and glass enclosures. The
entire new iMac line features the latest Intel Core 2 Duo processors and a
new, ultra-thin aluminum Apple Keyboard, built-in iSight video camera for
video conferencing and iLife '08, making it the ultimate digital lifestyle
desktop computer for both consumers and professionals. The 20-inch iMac now
starts at just $1,199, $300 less than the previous 20-inch model, and the
24-inch iMac starts at just $1,799, $200 less than the previous 24-inch
model.

"This new iMac is the most incredible desktop computer we've ever made,"
said Steve Jobs, Apple's CEO. "Our new design features the innovative use
of materials, including professional-grade aluminum and glass, that are
highly recyclable."

Redefining Apple's signature all-in-one design, the new iMac integrates the
entire computer system into a sleek, professional aluminum enclosure for a
striking, clutter-free desktop. An elegant glass cover joins precisely to
the aluminum enclosure creating a virtually seamless front surface. The new
iMac's 20- and 24-inch glossy widescreen displays provide incredibly crisp
images, ideal for photos and movies using the all new iLife '08 suite of
digital lifestyle applications that are included. The new ultra-thin
aluminum Apple Keyboard is just 0.33 inches thin at its front edge. A new
optional Apple Wireless Keyboard is a compact design that, with Apple's
wireless Mighty Mouse, offers a cable-free desktop.

Packing professional performance into the convenience of an all-in-one
design, the new iMac includes the latest Intel Core 2 Duo processors
running up to 2.8 GHz with 4MB of shared L2 cache and up to 4GB of 667 MHz
DDR2 SDRAM memory. The iMac line features ATI's next generation of graphics
with the ATI Radeon HD 2600 PRO with 256MB of GDDR3 memory and the ATI
Radeon HD 2400 XT with 128MB of GDDR3 memory. The new iMac now offers up to
1TB of internal storage to accommodate a user's growing library of digital
photos, movies and music.

Providing the latest in high-performance connectivity options to quickly
and conveniently transfer digital photos, music and video, the iMac
includes built-in AirPort Extreme 802.11n Wi-Fi networking, delivering up
to five times the performance and twice the range of 802.11g;* Gigabit
Ethernet; a total of five USB 2.0 ports (including two on the new Apple
Keyboard); and one FireWire 400 and one FireWire 800 port.

The new iMac, with its stunning design, features highly recyclable and
durable materials including scratch-resistant glass and professional grade
aluminum. The power-efficient iMac also meets the stringent new Energy Star
4.0 requirements.

Every iMac also includes iLife '08, the most significant update ever to
Apple's award-winning suite of digital lifestyle applications, featuring a
major new version of iPhoto and a completely reinvented iMovie, both
seamlessly integrated with the new .Mac Web Gallery for online photo and
video sharing. The new iMac also comes with the world's most advanced
operating system, Mac OS X version 10.4.10 Tiger, including Safari, Mail,
iCal, iChat AV, Front Row and Photo Booth.

Pricing & Availability

The new iMac line is available immediately through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers. The
new Apple Wireless Keyboard will ship by the end of August and will be
available as a build-to-order option with the new iMac through the Apple
Store (www.apple.com) for a suggested retail price of $30 (US), or $50 (US)
when purchased along with the wireless Mighty Mouse, and as a standalone
purchase for a suggested retail price of $79 (US) through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers.

The new 20-inch 2.0 GHz iMac, for a suggested retail price of $1,199 (US),
includes:

* 20-inch widescreen LCD display;
* 2.0 GHz Intel Core 2 Duo processor;
* 1GB of 667 MHz DDR2 SDRAM expandable to 4GB;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2400 XT with 128MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.0+EDR;
* 250GB Serial ATA hard drive running at 7200 rpm;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the new Apple Keyboard, Mighty Mouse and infrared Apple Remote.

The new 20-inch 2.4 GHz iMac, for a suggested retail price of $1,499 (US),
includes:

* 20-inch widescreen LCD display;
* 2.4 GHz Intel Core 2 Duo processor;
* 1GB of 667 MHz DDR2 SDRAM expandable to 4GB;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2600 PRO with 256MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.0+EDR;
* 320GB Serial ATA hard drive running at 7200 rpm;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the new Apple Keyboard, Mighty Mouse and infrared Apple Remote.

The new 24-inch 2.4 GHz iMac, for a suggested retail price of $1,799 (US),
includes:

* 24-inch widescreen LCD display;
* 2.4 GHz Intel Core 2 Duo processor;
* 1GB of 667 MHz DDR2 SDRAM expandable to 4GB;
* a slot-load 8x SuperDrive with double-layer support (DVD+-R
DL/DVD+-RW/CD-RW);
* ATI Radeon HD 2600 PRO with 256MB GDDR3 memory;
* built-in iSight video camera;
* built-in AirPort Extreme 802.11n wireless networking & Bluetooth 2.0+EDR;
* 320GB Serial ATA hard drive running at 7200 rpm;
* mini-DVI out (adapters for DVI, VGA and Composite/S-Video sold separately);
* built-in stereo speakers and microphone; and
* the new Apple Keyboard, Mighty Mouse and infrared Apple Remote.

Build-to-order options and accessories include: a 2.8 GHz Intel Core 2
Extreme processor, up to 4GB DDR2 SDRAM and up to a 1TB Serial ATA hard
drive on the 24-inch iMac; up to 4GB DDR2 SDRAM and up to 750GB Serial ATA
hard drive on the 2.4 GHz 20-inch iMac; and up to 4GB of DDR2 SDRAM and up
to 500GB Serial ATA hard drive on the 2.0 GHz 20-inch iMac. Additional
options include: new Apple Wireless Keyboard and wireless Mighty Mouse;
AirPort Express and AirPort Extreme Base Station (now with Gigabit
Ethernet); the AppleCare Protection Plan; and pre-installed copies of iWork
'08, Logic Express 7, Final Cut Express HD 3.5 and Aperture 1.5.

*AirPort Extreme is based on an IEEE 802.11n draft specification. Actual
performance will vary based on range, connection rate, site conditions,
size of network and other factors. iChat AV and video-conferencing require
broadband Internet connection; fees may apply.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market this year with its revolutionary iPhone.