Apple Unveils iPod touch

Revolutionary Multi-touch Interface & Built-in Wi-Fi Wireless Networking

SAN FRANCISCO--September 5, 2007--Apple today introduced the new iPod touch
featuring Apple's revolutionary multi-touch user interface that enables
users to find and enjoy all of their music, videos and more on its gorgeous
widescreen display with just the touch of a finger. First introduced on
iPhone, the multi-touch interface uses pioneering new software to present
the perfect user interface for each application. The iPod touch also
includes Wi-Fi wireless networking, the first on any iPod, and three
amazing applications that use it--Safari, the most advanced browser on any
mobile device, lets users wirelessly view web pages just as they look on
their computer, and features Google Search or Yahoo! oneSearch; Apple's
YouTube application lets users wirelessly watch over 10 million free videos
from the Internet's most popular video website; and the new iTunes Wi-Fi
Music Store lets users wirelessly browse, preview and buy songs and albums
from the most popular online music store in the world. The iPod touch is an
unbelievable 8 mm thin, and is priced starting at just $299.

"The iPod touch is a landmark iPod, ushering in a whole new generation of
features based on its revolutionary multi-touch interface and built-in
Wi-Fi wireless networking," said Steve Jobs, Apple's CEO. "People are going
to be amazed at how thin it is and how much it does."

With its gorgeous 3.5-inch widescreen display, iPod touch is perfect for
watching movies and TV shows, as well as viewing photos and album art. iPod
touch has a built-in accelerometer that automatically senses when you
rotate it into its landscape position. When you're in music, it
automatically switches to Cover Flow so you can browse your music
collection by album cover artwork with just a flick of a finger. When in
Photos, it automatically displays the photo in its landscape aspect ratio;
and when in Safari it displays the web page horizontally. iPod touch also
has a built-in ambient light sensor that automatically adjusts the
display's brightness. iPod touch features up to 22 hours of audio playback
and up to five hours of video playback.

The iTunes Wi-Fi Music Store lets you browse the iTunes Top Ten lists of
songs and albums overall or by genre, check out new releases and "What's
Hot," or search for your favorite songs, albums or artists. You can preview
any song for free, then purchase and download the ones you like directly
onto your iPod touch over Wi-Fi. The music you download will be
automatically uploaded into your iTunes library the next time you sync your
iPod touch with your computer.

With Safari, the most advanced web browser ever on a portable device, you
can see web pages the way they were meant to be seen, with the ability to
zoom into any webpage with a tap of your finger. The Safari web browser
includes built-in Google Search and Yahoo! oneSearch so you can quickly and
easily find information you need. iPod touch also includes Apple's
incredible YouTube application that allows you to access, browse and search
for millions of free YouTube videos over Wi-Fi.

Apple today also announced an exclusive agreement with Starbucks that
allows you to access the iTunes Wi-Fi Music Store for free in participating
US Starbucks stores starting next month. When you enter a participating
Starbucks location, your iPod touch, iPhone, or PC or Mac running iTunes
will automatically recognize the iTunes Wi-Fi Music Store. You can see what
song is currently playing or has recently played in the store, and
immediately preview, buy and download it over Wi-Fi.

The iPod is the world's most popular family of digital music players with
over 100 million sold. Today, Apple released its most exciting iPod lineup
ever with the iPod shuffle in five new colors; iPod classic holding up to
40,000 songs; the incredible all new iPod nano with video playback; and the
breakthrough iPod touch with a revolutionary multi-touch user interface.
iPod owners can choose from a vast ecosystem of accessories with over 4,000
products made specifically for the iPod including cases, fitness
accessories, speaker systems and iPod connectivity in over 70 percent of US
automobiles.

Pricing & Availability

The new iPod touch is scheduled to be available later this month. The 8GB
iPod touch model is $299 (US) and the 16GB iPod model is $399 (US). iPod
touch requires a Mac with a USB 2.0 port, Mac OS X 10.4.10 or later and
iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or
Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4.
Internet access is required and a broadband connection is recommended, fees
may apply. The iTunes Store is not available in all countries.

* Battery life and number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; photo capacity is based on
iPod-viewable photos transferred from iTunes; and video capacity is based
on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market this year with its revolutionary iPhone.