Apple Unveils 30" Cinema HD Flat Display

New Family of Widescreen Displays for Power Mac, PowerBook & PCs

WWDC 2004, SAN FRANCISCO-June 28, 2004-Apple today unveiled a new family of
widescreen flat panel displays featuring the 30-inch Apple Cinema HD
display, a professional-quality, wide-format active-matrix LCD with
2560-by-1600 pixel resolution-the largest high resolution display ever
created. Rounding out the new lineup are new 23-inch and 20-inch Cinema
Displays, offering creative professionals and prosumers the highest quality
flat panel displays in the industry. The new displays feature dual FireWire
and dual USB 2.0 ports built into the display and use the industry standard
DVI interface for a pure digital connection with Apple's latest Power Mac
and PowerBook systems, as well as PCs with a DVI connector. Two 30-inch
Cinema Displays can be driven simultaneously from Apple's new Power Mac
line of desktop workstations, offering professional users a desktop of 8
million pixels.

"Our gorgeous new 30-inch Cinema Display is the largest desktop canvas ever
created, and you can even run two of them side-by-side to get 8 million
jaw-dropping pixels," said Steve Jobs, Apple's CEO. "Apple's Cinema
Displays have always set the bar for the industry's highest quality
displays, and our new 30-inch display is a giant leap forward for our pro
customers."

The new Apple Cinema Displays feature an all new aluminum design with a
very thin bezel, suspended by an aluminum stand with an adjustable hinge
that makes tilting the display almost effortless. Each Cinema Display
features two FireWire 400 ports and two USB 2.0 ports, making attachment of
desktop peripherals, such as a keyboard, mouse, iPod, iSight(tm), digital
and still camera, hard drive, printer and scanner, even more accessible and
convenient. The new displays support the Video Electronics Standards
Association (VESA) mounting interface standard. Customers with the optional
Cinema Display VESA Mount Adapter kit can mount their display in locations
most appropriate for their work environment.

Apple's new family of displays offers the widescreen design (16:10 ratio)
coveted by creative professionals who want access to more horizontal
workspace. The Apple Cinema HD 30-inch display has an unbelievable
2560-by-1600 pixel resolution and the 23-inch Apple Cinema HD display has a
1920-by-1200 pixel resolution, both capable of displaying High Definition
Television (HDTV) content with room to spare. The new 20-inch Apple Cinema
Display professional-quality flat panel offers a 1680-by-1050 pixel
resolution, more than enough room to edit images with all of the palettes
on-screen.

Perfect for creative customers in demanding color environments, Apple flat
panel displays provide maximum color quality using the industry's best
wide-viewing angle technology of up to 170 degrees even when viewing images
off-axis. With a broad color gamut that stays consistent edge-to-edge,
Apple flat panel displays have been certified by SWOP Incorporated as part
of the ICS Remote Director product, the first display-based proofing system
created to approve jobs for press production on-screen without the need for
hard-copy proofs-an innovation that can result in significant time and cost
savings for print professionals.

The 20-inch Cinema Display and the 23-inch Cinema HD Display are designed
to work with DVI equipped Power Macs, PowerBooks and Windows-based
computers. The advanced design of Apple's breakthrough 30-inch Cinema HD
Display requires the high-performance NVIDIA GeForce 6800 Ultra DDL
graphics card and a Power Mac G5 professional desktop. Providing the most
advanced graphics architecture available, the NVIDIA GeForce 6800 Ultra DDL
graphics card offers the latest graphics programmability for on-screen
cinematic realism and an astounding bandwidth throughput of up to 35.2
GB/sec to support incredibly high pixel fill rates of 6.4 billion texels a
second. The first card to provide support for two high resolution dual link
interfaces, the NVIDIA GeForce 6800 Ultra DDL graphics card provides two
DVI connectors so that two 30-inch Cinema HD Displays can be used with the
Power Mac G5 desktop, resulting in an unprecedented amount of screen
workspace.

Pricing & Availability

The 20-inch Apple Cinema Display and 23-inch Apple Cinema HD Display will
be available in July, and the 30-inch Apple Cinema HD Display will be
available in August, through the Apple Store (www.apple.com), at Apple's
retail stores and Apple Authorized Resellers for a suggested retail price
of $1,299 (US), $1,999 (US) and $3,299 (US), respectively. The NVIDIA
GeForce 6800 Ultra DDL graphics card will be available through the Apple
Store (www.apple.com) in build-to-order configurations of the Power Mac G5
as well as standalone kit in August for a suggested retail price of $599
(US).

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.