Apple Introduces New iPod touch Lineup

New Breakthrough Price of $199

SAN FRANCISCO--September 9, 2009--Apple today announced the new iPod touch
lineup starting at the breakthrough price of just $199, giving users a
great iPod, a great pocket computer, a great game player and access to
Apple's revolutionary App Store with over 75,000 applications. iPod touch
features Apple's revolutionary Multi-Touch user interface, a gorgeous
3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in
accelerometer and speaker--all in an amazingly thin metal design that slips
easily into your pocket. The 8GB iPod touch is now available for just $199,
along with new models which deliver twice the capacity for the same price,
with the iPod touch 32GB model for $299 and 64GB model for $399.

"At just $199 the iPod touch is the most affordable gateway to Apple's
revolutionary App Store with more than 75,000 applications that you can
wirelessly download right into your iPod touch," said Philip Schiller,
Apple's senior vice president of Worldwide Product Marketing. "You get a
great iPod, a great pocket computer with the industry's best mobile web
browser and a great game player, all in this super-thin beautiful
enclosure."

iPod touch is a great iPod for enjoying music, television shows, movies and
podcasts. iPod touch has incredible features for music fans such as Cover
Flow, Shake to Shuffle, and access to the legendary iTunes Store. And now,
the new iPod touch supports Genius Mixes, which automatically creates up to
12 endless mixes of songs from your iTunes library that go great together.
Movies and television shows look great on the gorgeous 3.5-inch widescreen
display. iPod touch customers have the entire iTunes Store catalog at their
fingertips, giving them instant access to the world's largest catalog of
over 11 million songs, TV shows and Hollywood movies to purchase and
download directly to their iPod touch.

iPod touch is a great game player with its built-in accelerometer,
revolutionary Multi-Touch user interface, its amazing graphics performance
and the over 20,000 game and entertainment titles available on the App
Store. With support for peer-to-peer connections, the new iPod touch gives
users the ability to play multi-player games with people next to them or
around the world. iPod touch customers can add new game titles from the App
Store over Wi-Fi anytime and anywhere.

iPod touch is a great pocket computer, letting users surf the web, do
email, manage their calendars, organize contacts, and use social networking
sites such as Facebook and Twitter. With its award-winning Safari web
browser, iPod touch users can experience the Internet like no other
pocket-size device. iPod touch comes with the latest iPhone 3.1 software
including: Cut, Copy and Paste; Spotlight Search to search across iPod
touch or within Mail, Contacts, Calendar and iPod; landscape keyboard for
Mail, Notes and Safari; remote lock for MobileMe and anti-phishing features.

Apple's App Store is a phenomenal success with a selection of over 75,000
apps available and customer downloads topping a staggering 1.8 billion
apps. iPhone and iPod touch customers in 77 countries can choose from an
incredible range of apps in 20 categories, including games, business, news,
sports, health, reference and travel. The App Store works with iPod touch
over Wi-Fi so users can discover, purchase and download apps wirelessly and
start using them instantly.

iPod touch features up to 30 hours of music playback or six hours of video
playback on a single charge. The 8GB model holds up to 1,750 songs, 10,000
photos and 10 hours of video; the 32GB model holds up to 7,000 songs,
40,000 photos or 40 hours of video; and the 64GB model holds up to 14,000
songs, 90,000 photos or 80 hours of video.* The 32GB and 64GB models also
include up to 50 percent faster performance and support for even better
graphics with Open GL ES 2.0.

iPod is the world's most popular family of digital music players with over
220 million sold. Apple's new holiday lineup includes iPod shuffle in five
great colors starting at just $59; iPod classic in a new 160GB model
holding up to 40,000 songs for $249; the incredible new iPod nano with a
video camera available in nine brilliant polished aluminum colors starting
at $149; and the revolutionary iPod touch starting at the breakthrough
price of just $199.

Pricing & Availability

The new iPod touch is available immediately for a suggested price of $199
(US) for the 8GB model, $299 (US) for the 32GB model and $399 (US) for the
64GB model through the Apple Store (www.apple.com), Apple's retail stores
and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0
port, Mac OS X v10.4.11 or later and iTunes 9; or a Windows PC with a USB
2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack
3) or later and iTunes 9. Existing iPod touch users can update to the
latest 3.1 software for just $4.95 (US) to enjoy new features including
Genius Mixes and Genius for Apps. iPod touch owners who already have the
3.0 software get the 3.1 software update for free. Simply download the
latest version of iTunes onto your Mac or PC, and purchase the 3.1 software
update via iTunes.

*Battery life and number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; photo capacity is based on
iPod-viewable photos transferred from iTunes; and video capacity is based
on H.264 1.5 Mbps video at 640-by-480 resolution.