Apple Introduces New iPod touch

The Funnest iPod Ever--Perfect for Music, Movies & Games

SAN FRANCISCO--September 9, 2008--Apple today introduced the second
generation iPod touch featuring an amazingly thin contoured metal design, a
gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless
networking, integrated volume control buttons, a built-in speaker for
casual listening, a built-in accelerometer and other advanced sensors, and
Apple's revolutionary Multi-Touch user interface. iPod touch, now available
for just $229 for the 8GB model, is perfect for playing music, movies and
games, with millions of songs, thousands of Hollywood movies and hundreds
of games available on the iTunes Store.

"iPod touch is the funnest iPod we've ever created," said Steve Jobs,
Apple's CEO. "Users can listen to millions of songs, watch thousands of
Hollywood movies and now, thanks to the App Store, download and play
hundreds of great games on their iPod touch."

The new iPod touch is smaller and lighter than the original, with a sleek
new design that features a contoured metal enclosure with integrated volume
control buttons and a brilliant 3.5-inch widescreen glass display. With its
rounded edges, flush display and curved, more compact design, the new iPod
touch is more comfortable to hold and more portable than ever.

iPod touch users can choose from hundreds of exciting game titles such as
"Spore Origins" and "Scrabble" from Electronic Arts, and "Real Football
2009" from Gameloft available on iTunes or directly through the App Store
application on the iPod touch. The revolutionary App Store works over
Wi-Fi, enabling users to browse, purchase and wirelessly download
applications directly onto their iPod touch and start using them instantly.
The App Store features an incredible array of applications in a wide
variety of categories, including games, travel, entertainment, social
networking, sports and much more.

iPod touch works seamlessly with iTunes so you can import, manage, and then
easily auto-sync your favorite content. With up to 36 hours of music
playback or six hours of video playback on a single charge, the new iPod
touch is the ultra-portable way to enjoy your favorite music, TV shows,
movies and games on the go. The 32GB model holds up to 7,000 songs, 25,000
photos or 40 hours of video; the 16GB model holds up to 3,500 songs, 20,000
photos or 20 hours of video, and the 8GB model holds up to 1,750 songs,
10,000 photos and 10 hours of video.*

The new iPod touch works with the new iTunes 8 Genius feature, allowing
customers to automatically create playlists while on the go. Users can
preview the playlist Genius creates, refresh the list to choose different
songs and save Genius playlists to enjoy again later.

The new iPod touch also features built-in Nike + iPod support making it an
incredible workout companion. Users simply place the optional Nike + iPod
sensor ($19 US) in their Nike + shoe to seamlessly connect with the new
iPod touch to track miles run or sync with the latest generation gym
equipment.

The iPod is the world's most popular family of digital music players with
over 160 million sold. Apple's incredible new lineup includes the iPod
shuffle in four vivid new colors starting at just $49; the iPod classic in
one slimline model with 50 percent more capacity for the same great
price--120GB of storage for just $249; the fourth generation iPod nano
featuring a gorgeous curved metal and curved glass enclosure, in nine
vibrant colors starting at $149; and the second generation iPod touch now
starting at just $229. iPod owners can choose from a vast ecosystem of
accessories with over 5,000 products made specifically for the iPod
including speaker systems, fitness accessories, fashionable cases and iPod
connectivity available in over 90 percent of new car models sold in the US.

Pricing & Availability

The new iPod touch is available immediately for a suggested price of $229
(US) for the 8GB model, $299 (US) for the 16GB and $399 (US) for the 32 GB
model through the Apple Store (http://www.apple.com), Apple's retail stores
and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0
port, Mac OS X v10.4.10 or later and iTunes 8; or a Windows PC with a USB
2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack
2) or later and iTunes 8. Existing iPod touch users can update to the
latest 2.1 software for just $9.95 to add the new Genius feature. iPod
touch owners who already have the 2.0 software get the 2.1 software update
for free. Simply download the latest version of iTunes onto your Mac or PC,
and purchase the 2.1 software update via iTunes.

*Battery life and number of charge cycles vary by use and settings.
See http://www.apple.com/batteries for more information. Music capacity is
based on four minutes per song and 128-Kbps AAC encoding; photo capacity is
based on iPod-viewable photos transferred from iTunes; and video capacity
is based on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.