Apple Introduces New iPod nano With Built-in Video Camera

World's Most Popular Music Player Now Available in Nine Brilliant Colors

SAN FRANCISCO--September 9, 2009--Apple today introduced the new iPod nano,
adding a video camera, mic and speaker to the world's most popular music
player. Music lovers can now shoot video wherever they are, view it on
their iPod nano and use their computers to easily transfer their videos to
YouTube. The new iPod nano features an ultra-thin and sleek design with a
larger 2.2-inch color display and gorgeous polished aluminum and glass
enclosure. iPod nano also features a built-in FM radio with live pause and
iTunes Tagging, as well as a built-in pedometer. The new iPod nano is
available today in an 8GB model for $149 and a 16GB model for $179, and
comes in nine brilliant colors including silver, black, purple, blue,
green, orange, yellow, (PRODUCT) RED and pink.

"iPod nano is the world's most popular music player with over 100 million
sold," said Steve Jobs, Apple's CEO. "And now we've added a video camera to
its incredibly thin design, without any additional cost to the user."

iPod nano features a larger 2.2-inch display for easier navigating,
enjoying album art, or shooting and viewing video clips. iPod nano is
ultra-portable so users can shoot video wherever they are, in either
portrait or landscape. iPod nano customers can share videos instantly with
friends using its display and speaker, or sync with a Mac or PC and share
them on YouTube, MobileMe, Facebook or via email.* iPod nano can even shoot
videos with fun real-time effects such as Thermal, Film Grain, Kaleido and
X-Ray.

iPod nano now has a built-in FM radio with live pause and iTunes Tagging.
Live pause lets iPod nano users pause and resume playing their favorite FM
radio shows. iTunes Tagging is great when users hear a song they like, they
can simply tag it, and then preview and purchase that song when they sync
to iTunes.** iPod nano also features Genius Mixes, which automatically
creates up to 12 endless mixes of songs from your iTunes library that go
great together.

iPod nano is also now an even better workout companion with the new
built-in pedometer. iPod nano can keep track of your steps taken and
calories burned, helping you meet your short and long-term fitness goals.

iPod nano provides up to 24 hours of music playback or five hours of video
playback on a single charge. The 8GB model holds up to 2,000 songs, 7,000
photos, eight hours of video and seven hours of captured video; and the
16GB model holds up to 4,000 songs, 14,000 photos, 16 hours of video and 14
hours of captured video.***

iPod is the world's most popular family of digital music players with over
220 million sold. Apple's new holiday lineup includes iPod shuffle in five
great colors starting at just $59; iPod classic in a new 160GB model
holding up to 40,000 songs for $249; the new iPod nano with a video camera
available in nine brilliant polished aluminum colors starting at $149; and
the revolutionary iPod touch now starting at the breakthrough price of just
$199.

Pricing & Availability

The new iPod nano is available immediately for a suggested price of $149
(US) for the 8GB model and $179 (US) for the 16GB model in silver, black,
purple, blue, green, orange and pink through the Apple Store
(www.apple.com), Apple's retail stores and Apple Authorized Resellers. The
8GB and 16GB iPod nano in yellow and (PRODUCT) RED are available through
the Apple Store (www.apple.com) and Apple's retail stores. iPod nano
requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes
9; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home
or Professional (Service Pack 3) or later and iTunes 9.

*MobileMe is available to persons 13 and older. Annual membership fee and
Internet access required. Terms apply.

**Currently available only in the US on radio stations that support iTunes
Tagging.

***Battery life and number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; photo capacity is based on
iPod-viewable photos transferred from iTunes; and video capacity is based
on H.264 1.5 Mbps video at 640-by-480 resolution.