Apple Introduces New iPod nano

Fourth Generation iPod nano Features Apple's New Genius Technology

SAN FRANCISCO--September 9, 2008--Apple today introduced the new fourth
generation iPod nano, the thinnest iPod ever featuring a sleek new design
with a curved aluminum and glass enclosure, in nine vibrant colors. The new
iPod nano incorporates Apple's breakthrough Genius technology which
automatically creates playlists from songs in your music library that go
great together, with just one click. The new iPod nano also features a
refined user interface, a high resolution portrait display and a built-in
accelerometer which automatically switches to Cover Flow when rotated and
automatically goes into Shuffle mode when lightly shaken. The new iPod nano
gives users up to 24 hours of music playback or four hours of video
playback and is available worldwide immediately in an 8GB model for just
$149 and a 16GB model for just $199. Both models come in silver, purple,
blue, green, orange, yellow, pink, (PRODUCT) RED and black.

"The iPod nano is the world's most popular music player and we've made it
even better for this holiday season," said Steve Jobs, Apple's CEO. "We
think users are going to love the amazing new design, the automatic Genius
playlist creation, as well as automatically going into Cover Flow with just
a turn of the wrist."

The new iPod nano--the thinnest iPod ever--features an elegant new design
that beautifully blends a brilliant two-inch display with a gorgeous curved
aluminum and glass enclosure. The new contoured design fits even more
comfortably in your hand.

iPod nano works seamlessly with iTunes so you can import, manage and then
easily auto-sync your favorite content. You can buy music, video and games
for your iPod nano from the iTunes Store with more than 8.5 million songs
available for preview and one-click purchase. With up to 24 hours of music
playback or four hours of video playback on a single charge, the new iPod
nano is the ultra-portable way to enjoy your favorite music, TV shows,
movies and games on the go. The 16GB model holds up to 4,000 songs, 14,000
photos and 16 hours of video, and the 8GB model holds up to 2,000 songs,
7,000 photos and eight hours of video.*

The new iPod nano works with the new iTunes 8 Genius feature, allowing
customers to automatically create playlists while on-the-go with their iPod
nano. Users can preview the playlist Genius creates, refresh the list to
choose different songs and save Genius playlists to enjoy again later.

The iPod is the world's most popular family of digital music players with
over 160 million sold. Apple's incredible new lineup includes the iPod
shuffle in four vivid new colors starting at just $49; the iPod classic in
one slimline model with 50 percent more capacity for the same great
price--120GB of storage for just $249; the fourth generation iPod nano
featuring a gorgeous curved aluminum and curved glass enclosure, in nine
vibrant colors starting at $149; and the second generation iPod touch now
starting at just $229. iPod owners can choose from a vast ecosystem of
accessories with over 5,000 products made specifically for the iPod
including speaker systems, fitness accessories, fashionable cases and iPod
connectivity available in over 90 percent of new car models sold in the US.

Pricing & Availability

The new iPod nano is available immediately for a suggested price of $149
(US) for the 8GB model and $199 (US) for the 16GB model through the Apple
Store (http://www.apple.com), Apple's retail stores and Apple Authorized
Resellers. Both capacities come in silver, blue, purple, green, orange,
yellow, pink, (PRODUCT) RED and black. iPod nano requires a Mac with a USB
2.0 port, Mac OS X v10.4.11 or later and iTunes 8; or a Windows PC with a
USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service
Pack 3) or later and iTunes 8.

*Battery life and number of charge cycles vary by use and settings.
See http://www.apple.com/batteries for more information. Music capacity is
based on four minutes per song and 128-Kbps AAC encoding; photo capacity is
based on iPod-viewable photos transferred from iTunes; and video capacity
is based on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.