Apple Introduces New iPod classic

New 160GB Model Holds Up to 40,000 Songs

SAN FRANCISCO--September 5, 2007--Apple today introduced the new iPod
classic, featuring 80GB or 160GB of storage that holds your entire
collection of music, photos, video, podcasts and games--up to 40,000 songs
or 200 hours of video. Now in its sixth generation, the new iPod classic
delivers all the features customers love about their iPods, plus an
enhanced user interface featuring Cover Flow and a new all-metal enclosure.
iPod classic is priced at just $249 for the 80GB model and $349 for the
160GB model.

"The first iPod put 1,000 songs in your pocket--this new iPod classic can
put 40,000 songs in your pocket," said Steve Jobs, Apple's CEO. "With a
thinner, all-metal enclosure and an enhanced user interface, the iPod
classic is ideal for people who want to hold everything on their iPod."

The new iPod classic holds up to 160GB of storage in an all-metal anodized
aluminum and polished stainless steel enclosure. iPod classic works
seamlessly with iTunes so you can import, manage and then easily sync your
favorite content. You can buy music, video and games for your iPod classic
from the iTunes Store with more than six million songs available for
preview and one-click purchase.

The new iPod classic features up to 40 hours of music playback and seven
hours of video playback in the 160GB model, and up to 30 hours of music
playback and five hours of video playback in the 80GB model on a single
charge,* letting users enjoy their entire collections of music, audiobooks,
audio and video podcasts, music videos, television shows and movies
wherever they go.

The new iPod classic is perfect for playing iPod games and comes pre-loaded
with iQuiz, the entertainment trivia game; Vortex, a fast-paced 360 degree
brick-bashing game; and Klondike, the popular solitaire card game.
Additional games will be available for purchase for the new iPod classic
later this month from the iTunes Store, including Sudoku and Tetris from
Electronic Arts and Ms. PAC-MAN from NAMCO.

The iPod is the world's most popular family of digital music players with
over 100 million sold. Today, Apple released its most exciting iPod lineup
ever with the iPod shuffle in five new colors; iPod classic holding up to
40,000 songs; the incredible all new iPod nano with video playback; and the
breakthrough iPod touch with a revolutionary multi-touch user interface.
iPod owners can choose from a vast ecosystem of accessories with over 4,000
products made specifically for the iPod including cases, fitness
accessories, speaker systems and iPod connectivity in over 70 percent of US
automobiles.

Pricing & Availability

Both iPod classic models are available immediately worldwide in silver and
black. The 80GB iPod classic model is $249 (US) and the 160GB iPod classic
is $349 (US).

iPod classic requires a Mac with a USB 2.0 port, Mac OS X v10.4.8 or later
and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or
Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4.
Internet access is required and a broadband connection is recommended, fees
may apply. The iTunes Store is not available in all countries.

* Battery life and number of charge cycles vary by use and settings. See
www.apple.com/batteries for more information. Music capacity is based on
four minutes per song and 128-Kbps AAC encoding; photo capacity is based on
iPod-viewable photos transferred from iTunes; and video capacity is based
on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market this year with its revolutionary iPhone.