Apple Introduces New 20GB and 40GB iPods
Up to 10,000 Songs in Your Pocket

CUPERTINO, California-September 8, 2003-Apple today announced new 20GB and
40GB models of its best-selling iPod digital music player. The new 40GB
iPod holds up to 10,000 CD-quality songs (playing each song back-to-back
takes a month) in a stunning enclosure that is lighter and thinner than two
CDs. iPods are available in three models: a 10GB model for just $299 (US),
the new 20GB model for $399 (US) and the new 40GB model for $499 (US); and
offer the perfect combination of ease of use, storage capacity, audio
performance and ultra-portable design.

"iPod is the best-selling digital music player and the 'gold standard' to
which all portable music players are compared," said Steve Jobs, Apple's
CEO. "The iPod and the iTunes Music Store offer music lovers an unbeatable
combination that our competitors can't even come close to."

iPod is the only portable music player with Apple's patent pending
Auto-Sync, an innovative feature that automatically downloads your entire
digital music library onto iPod and keeps it up-to-date whenever the iPod
is plugged into your Mac or Windows PC using FireWire or USB 2.0. The
ultra-portable iPods are designed with a solid-state "no moving parts"
navigation wheel and backlit buttons for precise, effortless navigation
through thousands of songs; an elegant dock for easy syncing and charging
with an audio line out for quick connection to a home stereo or powered
speakers; an "On-The-Go" playlist so users can build a playlist right on
their iPod; a customizable main menu so users can promote the features they
use most often to their top level menu; and a rechargeable lithium-ion
battery for more than eight hours of continuous music.

The iTunes Music Store has sold over ten million songs since its launch
just over four months ago and is the perfect companion to the iPod. Now
listeners can easily find, purchase and download their music online with
one click. Music purchased from the iTunes Music Store is downloaded right
into Apple's popular iTunes 4 digital music jukebox, where users can easily
manage their music library, create playlists, burn custom CDs and easily
download their entire music library into their iPods for on-the-go
listening anywhere. The iTunes Music Store will be available to Windows
users by the end of this year.

Pricing & Availability
New iPods for Mac and Windows PCs are available today for a suggested
retail price of $299 (US) for the 10GB iPod, $399 (US) for the 20GB iPod
and $499 (US) for the 40GB iPod through the Apple Store ( www.apple.com ),
Apple's retail stores and Apple Authorized Resellers. Laser engraving is
available for $19 (US) and can include two lines of text with up to 27
characters per line. The new iPods support high-speed syncing via USB 2.0
with Windows; a separate USB 2.0 cable, available at
http://www.apple.com/ipod/accessories.html for $19 (US) is required.

All iPod models include earbud headphones, an Apple iPod power adapter, a
FireWire cable and a 4-pin-to-6-pin iPod FireWire adapter. 20GB and 40GB
iPod models also include the iPod Dock, carrying case and wired remote;
these optional accessories can be ordered for 10GB iPod models through the
Apple Store. iPod requires a Mac with FireWire port, Mac OS X version
10.1.5 or later (Mac OS X v10.2 or later recommended) or a Windows PC with
FireWire or USB 2.0 port, or Windows-certified FireWire or USB 2.0 card,
Windows Me, Windows 2000, or Windows XP Home or Professional. A CD
containing iTunes* for Mac OS X and MUSICMATCH Jukebox Plus 7.5 software is
included with all iPod purchases.

*Some iPod features require a Mac and iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings.