Apple Introduces Mighty Mouse

New Multi-Button Mouse Features Innovative Scroll Ball

CUPERTINO, California--August 2, 2005--Apple today introduced Mighty Mouse,
its next generation mouse with several innovative new features that make
using a Mac even more powerful and easy. Mighty Mouse offers power users up
to four independently programmable buttons, without compromising simplicity
for users who prefer just a single-button mouse. Mighty Mouse also
introduces an ingenious Scroll Ball that lets users scroll in any
direction--vertically, horizontally and even diagonally. With the Scroll
Ball, users can scroll with natural, fluid movements, making Mighty Mouse
perfect for applications from viewing web pages and photographs, to video
editing and music creation. Mighty Mouse is priced at just $49.

"With Mighty Mouse, we've simply built a better mouse," said David Moody,
Apple's vice president of Worldwide Mac Product Marketing. "With its
innovative Scroll Ball and unique integration of multiple buttons, Mighty
Mouse adds functionality while retaining the elegant, easy-to-use Apple
design."

Mighty Mouse is the first multi-button mouse that retains the simplicity of
a single-button mouse, and can be used as a single- or multi-button mouse
depending on the user's preference. Mighty Mouse features a single seamless
enclosure with programmable touch sensors that act as primary or secondary
buttons. With a simple click on the upper right or left side of the mouse,
users can instantly access features such as contextual menus found in Mac
OS X and other applications. Mighty Mouse's two other buttons are activated
by pressing its Scroll Ball and squeezing its sides, and can be easily
programmed to give users one-click access to Mac OS X version 10.4.2
"Tiger" features such as Spotlight , Dashboard and Expos=E9, or to launch an=
y
application such as Safari or iChat.

Mighty Mouse features an easy-to-use design that comfortably fits the left
or right hand and an optical tracking engine for responsive and accurate
cursor movement on almost any type of surface. With up to four programmable
buttons, Mighty Mouse makes it easy to access key features of Tiger with
the side buttons and Scroll Ball providing quick, one-click access to
Spotlight, Dashboard and Expos=E9.

Pricing & Availability
Mighty Mouse is available immediately through the Apple Store
(www.apple.com), at Apple's retail stores and Apple Authorized Resellers
for a suggested retail price of $49 (US). Mighty Mouse requires Mac OS X,
Windows 2000 or Windows XP and easily connects to Mac and Windows systems;
Mac OS X version 10.4.2 "Tiger" is required to customize buttons for
one-click access to Spotlight, Dashboard and Expos=E9 or to launch
applications. Mighty Mouse is compatible with either USB 1.1 or USB 2.0
ports.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning desktop and notebook computers, OS X operating system, and
iLife and professional applications. Apple is also spearheading the digital
music revolution with its iPod portable music players and iTunes online
music store.